Performance Marketing Manager

Good American is the first fully inclusive fashion brand that celebrates all dimensions of female power. Offering quality style and substance in every size 00-32 we are committed to challenging industry norms by empowering all women to feel sexy and confident no matter their size or shape. The brand was launched in October 2016 by Emma Grede and Khloé Kardashian to empower all women to celebrate their bodies with confidence by offering high-quality designs in all sizes. What started as the largest denim launch in history has evolved into an iconic and inclusive fashion line of denim ready-to-wear swim and accessories.

The Performance Marketing Manager is responsible for driving customer acquisition retention and revenue growth through best-in-class paid media strategy. This role oversees planning execution optimization and reporting across key channels including Paid Social Paid Search Display Retargeting Affiliates CTV and emerging paid platforms. The ideal candidate is data-driven highly collaborative and thrives in a fast-moving DTC environment.

Key Responsibilities :

• Paid Media Strategy & Execution
• Own performance marketing strategy across Paid Social Paid Search Display Retargeting Affiliates CTV and emerging channels
• Plan and manage daily budgets bidding strategies and pacing to maximize ROI and CAC efficiency
• Build full-funnel campaigns aligned to brand product launches and seasonal priorities
• Optimize campaigns in real time using creative testing audience segmentation and data insights
• Partner with Creative / Content teams to brief test and refine high-converting ad creative
• Develop A / B and multivariate tests to improve performance across messaging creative landing pages and audience groups
• Maintain a clear understanding of attribution modeling incrementality testing and cross-channel impact
• Data Analysis & Reporting
• Monitor daily / weekly performance dashboards and proactively identify insights and opportunities
• Provide weekly monthly and quarterly performance recaps with clear recommendations
• Track KPIs including ROAS CAC LTV CTR CVR MER and blended efficiency targets
• Partner with Finance E-com and Merch teams to align forecasts and revenue expectations
• Manage tracking UTMs and pixel integrations in collaboration with the tech / e-com team
• Cross-Functional Collaboration
• Work closely with Merchandising and E-commerce teams to align paid media strategy with product drops pricing inventory and site experience
• Partner with CRM / Email / SMS teams to ensure channel alignment and maximize retention
• Collaborate with Influencer Social teams to amplify key brand moments and content
• Communicate performance trends to senior leadership with clarity and actionable insights
• Agency & Vendor Management
• Manage external agency partners to ensure flawless execution and channel optimization
• Hold partners accountable for hitting KPI targets and delivering strong performance insights
• Evaluate potential new platforms tools or technologies to enhance paid media efficiency

Qualifications :

Please note that this role requires to be onsite four days a week.

At Good American we believe that a diverse and inclusive workplace drives innovation and success. We are committed to creating an environment where everyone feels valued respected and empowered to contribute their unique perspectives. We welcome applicants from all backgrounds and encourage individuals of all races gender identities ages religions sexual orientations abilities and veteran statuses to apply.

WE ARE B CORP CERTIFIED!

As our business has grown so has our responsibility to our community our planet and our operations. Being B Corp certified means we will continue to prioritize people and the planet alongside profit.

Required Experience :

Manager

Key Skills

Arabic Speaking,Access Control System,B2C,Account Management,Legal Operations,Broadcast

Employment Type : Full-Time

Experience : years

Vacancy : 1