General Manager SEA LIFE

General Manager Of Sea Life San Antonio

The General Manager of SEA LIFE San Antonio is responsible for delivery of the attractions strategy, short and long-term EBITDA, and guest satisfaction goals. Supporting the team with ensuring every guest enjoys a memorable, world-class guest experience and that every member of the team embraces and exhibits our company values.

Key Responsibilities :

• Champion a guest-first culture and use data to understand and improve guest experience
• Lead the development and execution of strategic marketing plans across all channels
• Segment and target audiences, identifying new markets and growth opportunities
• Serve as a visible, values-driven Brand Ambassador internally and externally
• Ensure strong financial performance, including delivery of EBITDA, P&L, ROI, and cost control targets
• Optimize Revenue Per Capita (RPC) and channel yield; activate Midway revenue levers
• Drive productivity strategies and sustainable long-term growth
• Oversee capital project delivery on time, on budget, and with desired returns
• Foster a high-performance team culture with strong employee engagement
• Lead HR and talent development processes, focusing on DEI&A, wellbeing, and succession planning
• Build diverse, customer-centric teams and develop leaders across functional areas
• Maintain a low-risk, compliant operating environment with robust safety and profit protection
• Ensure operational efficiency, appropriate staffing, and consistent delivery of world-class experiences
• Manage all employment policies and procedures in partnership with HR
• Create and sustain external partnerships with nonprofits, local businesses, and authorities
• Use customer insights and analytics to drive strategic decision-making
• Execute change initiatives and adapt quickly to evolving business needs
• Promote open communication, safety, and a collaborative team culture
• Deliver on all CSR targets and represent the brand with integrity in the local community
• Perform other duties as assigned in alignment with the scope of the role

Qualifications and Experience :

Benefits :

Pay Range : Compensation between USD $80,000.00 / Yr.-USD $90,000.00 / Yr.

At Merlin, we welcome the world to our magical attractions and resorts every day and we want to reflect that same multicultural mix inside our business too. We strive to create an inclusive and diverse workplace where people can be themselves, have the same opportunities and thrive together.

Location (Country-State-City) : US-TX-San Antonio, TX

Job ID : 2025-10126

Employment Type : Full-Time

Offer / Contract Type : At Will (US Only)

Location Name : SEA LIFE San Antonio