Experiential Marketing Lead, Style

Experiential Marketing Lead

Working at Target means helping all families discover the joy of everyday life. We bring that vision to life through our values and culture. Learn more about Target here.

We're looking for a strategic, creative, and culture-savvy Experiential Marketing Lead to join our New York-based team, with a focus on style, fashion, and design-led campaigns. In this role, you'll be responsible for leading end-to-end experiential strategy and execution for high-impact programs that bring the Target brand to life in unforgettable wayswhether that's launching a new designer collaboration, curating immersive fashion-forward experiences, or showing up at cultural events that matter.

You'll collaborate closely with cross-functional partners across Brand & Category Marketing, Creative, PR, Talent & Influencer Partnerships, Media Strategy, and Social Media, ensuring your campaigns are culturally resonant, strategically sound, and visually stunning. You'll work with top-tier agencies and creatives to push boundaries and produce buzzworthy activations that drive engagement and brand loveboth IRL and online.

Core responsibilities of this job are described within this job description. Job duties may change at any time due to business needs.

What You'll Do

• Lead experiential strategy for style, design, and culturally-focused initiatives, from concept to execution
• Develop innovative activation ideas that resonate with fashion-forward audiences, tastemakers, and key communities
• Collaborate with internal teams and external partners to ensure seamless integration across all marketing channels
• Manage budgets, timelines, vendors, and agencies with confidence and clarity
• Guide creative development with a strong eye for design and brand aesthetics
• Leverage cultural insights, trends, and guest behavior to shape experiences that feel relevant and shareable
• Track success metrics and key learnings to inform future planning
• Navigate the evolving event landscape with agility, incorporating hybrid and digital extensions where needed
• Represent Target in NYC-based industry and cultural spaces, identifying potential partnership opportunities

About You

This position will operate as a Hybrid / Flex for Your Day work arrangement based on Target's needs at our NYC Office. A Hybrid / Flex for Your Day work arrangement means the team member's core role will need to be performed both onsite at the Target NYC location the role is assigned to and virtually, depending upon what your role, team, and tasks require for that day. Work duties cannot be performed outside of the country of the primary work location, unless otherwise prescribed by Target.

Benefits eligibility information can be found at https : / / tgt.biz / BenefitsForYou_E .

In compliance with state and federal laws, Target will make reasonable accommodations for applicants with disabilities. If a reasonable accommodation is needed to participate in the job application or interview process, please reach out to candidate.accommodations@HRHelp.Target.com.

Application deadline is 08 / 28 / 2025.