Marketing Manager

Marketing Manager

We are Diversified, a global media company that connects, educates, and strengthens business communities through a diverse portfolio of events, digital products, and publications. Our US division, based in Portland, Maine, produces industry-leading events and digital content that drive innovation and growth in the 15+ industries we serve. At Diversified, our culture is rooted in collaboration, creativity, and a shared commitment to excellence. Join our team as a Marketing Manager!

Are you passionate about working with a collaborative, entrepreneurial, and data-driven approach? We're looking for a Marketing Manager, who will thrive on managing a variety of key marketing initiatives concurrently in support of a dynamic industry.

The Marketing Manager will work with senior leaders to develop marketing strategies. They will be responsible for the planning and execution of marketing campaigns, building and maintaining media partnerships, and other marketing initiatives in support of the Intersolar & Energy Storage North America (IESNA) brand, which includes the annual IESNA Flagship, IESNA Texas, and IESNA Midwest events and digital content.

This role requires a blend of creative thinking, analytical skills, and hands-on marketing expertise to attract, engage, convert, and support IESNA's attendees, exhibitor, and industry audience.

Your Key Responsibilities :

• Work in alignment with the Marketing Director to develop key product marketing strategies, developing multi-channel marketing plans in support of IESNA's event registration, exhibit sales, and digital content goals. Manage time effectively to develop key strategies while executing on multiple concurrent marketing initiatives and developing tactical skills, knowledge, and best practices.
• Continually evaluate market trends and competitor events to inform and adjust strategies. Identify new platforms and / or opportunities to increase brand awareness, engagement, and conversion.
• Create compelling copy and creative assets for websites, email campaigns, social media, advertising, paid search, onsite signage, print materials, etc. Maintain a consistent product brand identity throughout all events, materials, channels, and third-party events.
• Manage campaign budgets, timelines, and deliverables to ensure on-time, on-budget completion.
• Build and manage relationships with media partners, industry associations, and influencers to drive event visibility; Manage agency and vendor relationships as projects and strategies dictate.
• Share updates and coordinate content with interdepartmental and internal resource teams (e.g., Web, Inbound Marketing, Operations, etc.) as needed to increase understanding and align messaging and audience targeting.
• Will have responsibility of day-to-day team management, assigning long- and short-term tasks and projects, answering questions to encourage independent work, and reviewing and approving content. Take active role in helping team members expand skillset and industry understanding, sharing marketing best practices and advocating for professional development opportunities as appropriate.
• Responsible for leading onsite marketing activities during events, including social coverage, branding, public relations assistance, attendee engagement initiatives, etc. as needed.
• Analyze marketing performance metrics and adjust strategies for optimal ROI. Deliver weekly marketing KPIs to Director, keeping the team informed and involved in all on-going and upcoming marketing initiatives.

Your Skills & Qualifications :

Technical Experience :

Travel : Required 2-3 times annually. If you are fully remote, additional travel to our office located in Portland, ME may be required.

More reasons to be a part of our story :

We are dedicated to creating, promoting, and nurturing a safe & inclusive work environment and we expect the same from each of our employees. We value diverse talents and welcome individuals with unique backgrounds, working styles, and skillsets. We believe that our differences make us a better team and stronger community by allowing us to make better decisions, be more innovative, and better serve our customers and business partners.

Equal Opportunity Employer This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.