Vice President of Product Marketing

A company is looking for a Vice President, Product Marketing.

Key Responsibilities

Define and evolve the client and planner value proposition using data and insights

Own the strategy for acquiring, engaging, and retaining the core financial planning audience

Establish and lead cross-functional collaboration for cohesive marketing strategies and execution

Required Qualifications

10+ years in marketing, preferably with mass affluent audiences or in financial services

Proven ability to define and scale a differentiated brand or category

Deep expertise in product marketing, including positioning and go-to-market strategy

Strong leadership track record in developing and inspiring high-performing teams

Experience leveraging data and insights to drive growth and performance