Global Site Merchandising Manager, Sport

Manager Of Site Visual Merchandising For Sports

Since 1906, New Balance has empowered people through sport and craftsmanship to create positive change in communities around the world. We innovate fearlessly, guided by our core values and driven by the belief that conventions were meant to be challenged. We foster a culture in which every associate feels welcomed and respected, where leaders and creatives are inspired to shape the world of tomorrow by taking bold action today.

The Manager of Site Visual Merchandising for Sports is responsible for the site experience strategy that directly supports the brand and commercial objectives of multiple sport categories. He / she will work closely with DTC merchandising, Global Marketing, Digital Product and regional partners to develop cohesive site strategies. This role is responsible for planning the long-term site strategy through the end to end Go to Market (GTM) process including real-time sport activations for our various sports and athletes.

The ideal candidate possesses sharp attention to detail, end-to-end thinking, strong organizational and communications skills and cross-functional team experience. This role places emphasis on data-based decision making and balancing the need for creative and product storytelling. The individual will need to handle multiple projects simultaneously while ensuring accuracy and timeliness are not compromised. Strong marketplace and product trends experience is required.

Major Responsibilities

Brand

• Serve as a brand steward by ensuring that site merchandising and content strategies consistently reflect and elevate core brand principles, delivering a cohesive and premium consumer experience across global touchpoints.
• Lead a deeper understanding of the athlete and sport fan and how New Balance can build deeper brand loyalty through our DTC channel.

Marketing

Business

Digital

Relationships

Requirements For Success