Director of Social & Content

Director Of Social & Content

The Director of Social & Content will own the vision, strategy, and leadership of MaryRuth's social media and creator-led content efforts. This role oversees three core pillars :

• Social Media Management Drive MaryRuth's organic social media presence across platforms, overseeing channel strategy, content calendars, and execution with the support of a Social Media Coordinator and junior staff / freelancers.
• Live Streaming & Live Selling Lead MaryRuth's proprietary 24 / 7 TikTok Shops live selling program, managing relationships with live streaming talent and coordinating with the eCommerce team to ensure this sales channel is maximized.
• UGC & Content Creator Network Build and scale MaryRuth's internal network of content creators (video, photo, UGC), growing from 20+ to 5080 creators across demographics and platforms. This network will provide ongoing content for both organic and paid campaigns, separate from influencer and affiliate strategies.

The Director will bridge content, social media, and creator partnerships across Marketing, Growth, Brand, and eCommerce, ensuring MaryRuth's social presence is both culturally relevant and performance-driven. This role requires someone proactive, strategic, and deeply collaborative. This is a full-time (40 hr / wk), salaried, exempt, remote position with a compensation range of $130,000 to $145,000 USD / year plus bonus potential.

Key Responsibilities

Social Media Management

Live Streaming & Live Selling

UGC & Content Creator Network

Leadership & Collaboration

Miscellaneous

Qualifications

Physical Requirements

Benefits Summary

The Culture at MaryRuth's

We are a fast-growing company with a small, unified team that has a lot of fun and a big drive to change the world through our products. We are a health-conscious company with a focus on creating vegan and organic vitamins and supplements for everyone.

We believe our work benefits from the diverse perspectives of our employees. As such, MaryRuth's celebrates inclusion and is committed to equal opportunity employment.

MaryRuth's is an Equal Opportunity Employer (EOE). Qualified applicants are considered for employment without regard to race, color, religious creed, sex, national origin, ancestry, citizenship status, hair texture and hairstyles, pregnancy, childbirth (or related medical conditions, including but not limited to lactation), physical disability, mental and / or intellectual disability, age, military status or status as a Vietnam-era or special disabled veteran, marital status, registered domestic partner or civil union status, gender (including sex stereotyping and gender identity or expression), medical condition (including, but not limited to, cancer-related or HIV / AIDS related), genetic information, or sexual orientation in accordance with applicable federal, state, and local laws.