Job Description
Job Description
Salary : $75,000 - $90,000 base salary
Summary
BHRS Companies, a rapidly growing business platform comprising four distinct, but related, businesses in the construction and real estate space, is seeking a highly motivated and experiencedMarketing Manager to drive our internal marketing strategy and execution.
This is a critical, high-impact role requiring a highly skilled individual contributor to take ownership of all marketing initiatives, translating our complex business needs into clear and compelling content, and ensuring consistent, high-quality execution across all four brand platforms. This position is a foundational role with the explicit expectation to grow and manage a dedicated marketing team in the future.
Key Responsibilities
1) Strategy, Management & Budget
- Develop and Own a unified, strategic marketing plan that supports the growth objectives of all four BHRS companies.
- Manage the full marketing lifecycle - from strategy development to execution and performance analysis -eliminating the need for ineffective external agency reliance.
- Budget & Vendor Management -Manage the overall marketing budget for all four companies, vetting and directing necessary third-party specialists (ie. for technical web development or complex creative production). Ensure vendors deliver high-quality work on time and within budget, minimizing external project management overhead.
- Brand Stewardship -Act as the primary brand steward, ensuring all external and internal communications adhere to strict brand imaging, voice, and quality standards across all BHRS entities.
2) Content Creation & Digital Execution
Content Production -This role requires a hands-on approach to content creation. The manager must be able to self-perform a significant portion of the content needed, including writing engaging blog posts, crafting social media copy, and developing email marketing campaigns. This is not purely a facilitation or outsourcing role.Social Media Management - Develop strategic content calendars and manage posting, engagement, and performance for all social media platforms (ie. LinkedIn, Meta, Instagram).Search Engine Optimization (SEO) & Blogging -Create and execute a robust content strategy for the company blog, focusing on thought leadership, industry relevance, and optimization for search ranking and traffic.Local SEO & Business Profiles -Maintain and optimize all Google Business Profiles and other local listings to maximize local search visibility.Paid Advertising - Plan, execute, and monitor digital ad campaigns (ie., Google Ads, social media ads) with a focus on maximizing ROI and lead generation.Technical Management -Own the content strategy, maintenance, and performance optimization of all websites and landing pages. Complex web development and technical coding will be outsourced, but the manager directs this work.Analytics & Reporting -Track, analyze, and report on the performance of all marketing campaigns, providing actionable insights to leadership.3) Sales Enablement & Brand Advocacy
Sales Collateral -Collaborate directly with the sales team to create high-quality, impactful sales collateral, presentations, case studies, and informational materials tailored to each business's niche.Brand Ambassador -Act as an official representative for BHRS Companies by attending key industry events, trade shows, and networking functions.Qualifications
Experience -3 years minimum in a fast-paced, contributor marketing role. Ideal candidates will have experience adopting an "in-house agency" mindset, where they have successfully managed multiple projects or brands simultaneously. Experience in B2B, construction, real estate, or a multi-brand environment is preferred.Expertise -Proven success in developing and executing comprehensive strategies across SEO, social media, content creation, and paid advertising.Soft SkillsIntrapreneurial Drive - Must be a proactive, self-motivated individual ready to
build and define the role and function. A high degree of ownership and accountability is essential.
Exceptional Communication -The ability to translate complex, niche business services into clear, compelling, and consistent market messaging.Technical Skills -Proficient in marketing analytics tools, content management systems (CMS), and graphic design / video tools (or capable of directing third-party creative resources).Education - Bachelor's degree in Marketing, Communications, Business, or a related field (preferred).Compensation & Benefits
We believe in retaining and rewarding top talent, and offer a competitive total compensation package designed to reward strategic impact and ownership.
Compensation - Competitive Base Salary; $75,000 - $90,000 annually, commensurate with experience and proven ability.Performance Bonus - Annual performance-based bonus tied to key metrics (ie., website traffic growth, marketing qualified lead generation, and overall brand performance).Growth Path - Direct mentorship and a clear, performance-based career path to a senior management role. Stipend for marketing certifications, industry events, or continued education to support career growth.Benefits - Comprehensive benefits package, including 401(k), Health, Dental, Vision, and paid time off (PTO).BHRS Companies is an Equal Opportunity Employer. Drug test and background check required prior to placement.
