Senior Manager-Marketing

Description

At American Express, our culture is built on a 175-year history of innovation, shared At American Express, our culture is built on a 175-year history of innovation, shared

At American Express, our culture is built on a 175-year history of innovation, shared values and Leadership Behaviors, and an unwavering commitment to back our customers, communities, and colleagues. As part of Team Amex, you'll experience this powerful backing with comprehensive support for your holistic well-being and many opportunities to learn new skills, develop as a leader, and grow your career.

Here, your voice and ideas matter, your work makes an impact, and together, you will help us define the future of American Express.

How will you make an impact in this role?

Global Commercial Services (GCS) is the leading payments provider for businesses and corporations of all sizes, with small business being the largest customer segment and a continued area of investment and focus. The Small Business Marketing Team is responsible for acquisition and customer engagement marketing for all Small Business Charge, Proprietary Lending, and Co-Brand cards.

Within Small Business Marketing, the Partner Marketing team is responsible for acquiring new co-brand customers and deepening engagement with our existing co-brand customers to accelerate growth and momentum for the business. The Senior Manager, Marriott Co-Brand Acquisition Marketing role will set the strategic vision, offer strategy, and annual roadmap to drive conversions and new accounts in Marriott channels. The Sr. Manager will create go-to-market plans for new card benefits, cultivate a test & learn program and spearhead the development of new channels and placements. This role will require effective management of two direct reports, and oversight of multiple high-impact initiatives, with a keen appreciation for both strategic and operational implications.

Key Responsibilities :

Develop and optimize the strategic vision for acquiring new accounts through Marriott

Serve as go-to-market lead across acquisition for new offers and card benefits

Analyze channel and program performance to identify opportunities to scale learnings as well as uncover new growth opportunities

Lead campaign management activities including execution, results analysis, forecasting & budget management; creative and offer testing

Partner with Analytics to optimize targeting

Coach, motivate and develop 2 direct reports and support the ongoing development of the wider team culture

Minimum Qualifications :

5 years of professional marketing experience

Prior digital acquisition / growth marketing experience preferred

Serve as the key team member to both internal stakeholders and external Marriott partner on delivering holistic campaign strategies

Strong relationship building and partner management experience, with the ability to work with cross-functional teams and communicate with colleagues at all levels

Excellent prioritization, project management, and influencing skills to bring together stakeholders and drive outcomes

Strategic and creative problem solver with expertise building and implementing plans from the ground up

Analytical thinker with ability to leverage data to inform and influence decision-making

Strong customer-first mindset - with a passion for sourcing, understanding, and actioning the needs of Card Members

Qualifications

Salary Range : $103,750.00 to $174,750.00 annually bonus benefits

The above represents the expected salary range for this job requisition. Ultimately, in determining your pay, we'll consider your location, experience, and other job-related factors.

We back you with benefits that support your holistic well-being so you can be and deliver your best. This means caring for you and your loved ones' physical, financial, and mental health, as well as providing the flexibility you need to thrive personally and professionally :

Competitive base salaries

Bonus incentives

6% Company Match on retirement savings plan

Free financial coaching and financial well-being support

Comprehensive medical, dental, vision, life insurance, and disability benefits

Flexible working model with hybrid, onsite or virtual arrangements depending on role and business need

20 weeks paid parental leave for all parents, regardless of gender, offered for pregnancy, adoption or surrogacy

Free access to global on-site wellness centers staffed with nurses and doctors (depending on location)

Free and confidential counseling support through our Healthy Minds program

Career development and training opportunities

For a full list of Team Amex benefits, visit our Colleague Benefits Site .

American Express is an equal opportunity employer and makes employment decisions without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran status, disability status, age, or any other status protected by law. American Express will consider for employment all qualified applicants, including those with arrest or conviction records, in accordance with the requirements of applicable state and local laws, including, but not limited to, the California Fair Chance Act, the Los Angeles County Fair Chance Ordinance for Employers, and the City of Los Angeles' Fair Chance Initiative for Hiring Ordinance. For positions covered by federal and / or state banking regulations, American Express will comply with such regulations as it relates to the consideration of applicants with criminal convictions.

We back our colleagues with the support they need to thrive, professionally and personally. That's why we have Amex Flex, our enterprise working model that provides greater flexibility to colleagues while ensuring we preserve the important aspects of our unique in-person culture. Depending on role and business needs, colleagues will either work onsite, in a hybrid model (combination of in-office and virtual days) or fully virtually.

US Job Seekers - Click to view the " Know Your Rights " poster. If the link does not work, you may access the poster by copying and pasting the following URL in a new browser window :

• Employment eligibility to work with American Express in the U.S. is required as the company will not pursue visa sponsorship for these positions.

Job : Marketing

Primary Location : US-New York-New York City

Schedule Full-time

Req ID : 25020459