Director, Healthcare Provider Marketing
At Gilead, we are working relentlessly to develop therapies that help improve lives and to ensure access to these therapies across the globe. We are looking for the next wave of passionate and ambitious people ready to make a direct impact.
Gilead is seeking a Director, Healthcare Provider Marketing to lead the non-personal promotions strategy and execution for LIVDELZI in Primary Biliary Cholangitis (PBC). This role will report to the Senior Director, HCP Marketing.
As the HCP NPP Marketing Lead, you'll :
- Lead omnichannel campaigns that educate HCPs and drive product adoption
- Optimize promotional effectiveness across channels and lead targeted HCP segmentation
- Strategically leverage data and technology to optimize approach to rare disease
Job Responsibilities :
Develop the non-personal promotion strategy and plan of action for healthcare professional audienceDevelop and lead key elements of the promotional content & messaging strategy aligned to the brand strategy and campaignMaximize HCP Media plan to deliver robust product conversions and durable ROIProvide subject matter expertise to guide and shape the short- and long-term integration of novel technologies / capabilities that individualize customer strategy and promotional executionWorks cross-functionally with Digital Strategy & Operations, Marketing Analytics, Market Research, Legal, Regulatory, Medical and other key internal stakeholdersAnalyzes complex brand opportunities and provides logical recommendations; leads any required action planningGains approval for marketing materials through internal review process through Promotional Review Committee (PRC)Manages the non-personal promotion marketing budget and project timelines across both media and creativeCompetencies :
Track record of successful pharmaceutical / biotech marketing, with launch experience preferredExperience with marketing strategy, sales and regulatory policies and practicesAbility to conceive, develop and implement multi-dimensional marketing and business plansProven ability in the execution of multiple / complex initiatives within the marketing mix which require tactful cross-functional executionOutstanding business acumen, leadership, and budget management skills; demonstrated ability to drive business resultsLeads by example, displaying integrity, collaboration, accessibility, adaptability, sound judgment / decision making, and an entrepreneurial, solutions-oriented attitudeDemonstrates responsiveness, attention to detail, and follow-through coupled with ability to prioritize / multi-task effectivelyUse analytical / strategic skills to synthesize complex information, distill critical insights to inform brand strategy, and translate to tactical levelBasic Qualifications :
Bachelor's Degree and Twelve Years' ExperienceORMasters' Degree and Ten Years' ExperienceORPh.D. and Four Years' ExperiencePreferred Qualifications :
MBA with 8 years of experience in the Pharmaceutical / Biotech industry in marketing, preferably in both small and large companies.Rare disease or Liver experienceKnowledge of pharmaceutical regulatory requirements impacting marketing materialsPrior experience with advertising, digital, or communications agencies is advantageousThe salary range for this position is :
Bay Area : $226,185.00 - $292,710.00Other US Locations : $205,615.00 - $266,090.00Gilead considers a variety of factors when determining base compensation, including experience, qualifications, and geographic location. These considerations mean actual compensation will vary. This position may also be eligible for a discretionary annual bonus, discretionary stock-based long-term incentives (eligibility may vary based on role), paid time off, and a benefits package. Benefits include company-sponsored medical, dental, vision, and life insurance plans.
Gilead Sciences Inc. is committed to providing equal employment opportunities to all employees and applicants for employment, and is dedicated to fostering an inclusive work environment comprised of diverse perspectives, backgrounds, and experiences. Employment decisions regarding recruitment and selection will be made without discrimination based on race, color, religion, national origin, sex, age, sexual orientation, physical or mental disability, genetic information or characteristic, gender identity and expression, veteran status, or other non-job related characteristics or other prohibited grounds specified in applicable federal, state and local laws.