Marketing Analyst

Marketing Analyst (Remote)

Helping people sleep well so they live well is at the core of what we do. The right mattress matters, and so does the right career. We work hard and sleep hardand embrace the fact that each of us has our own way of getting our best, most efficient work done. For our corporate team members, whether you work in a hybrid schedule at our Houston BedQuarters (BQ) or are fully remote, we trust you with the freedom to decide how best to contribute and collaborate in your role.

The Marketing Analyst (Remote) reports the performance within the Paid Search Text and Shopping programs. The Marketing Analyst identifies insights for channel managers through analyzing large data sets, builds reporting within our Datorama suite, produces PowerPoint presentations that clearly and concisely tell the story of our performance, and responds quickly and accurately to ad hoc reporting requests from across the business. This role supports media optimizations, analyzes the performance of marketing campaigns and reports on business results, designs and updates dashboards and PowerPoints, and presents findings to internal team members.

Essential Responsibilities :

• Consistently develop and refine reporting that identifies actionable insights within Paid Search Text and Shopping. Prioritize and develop reporting for various levels of the company inclusive of executive level reporting.
• Clearly and concisely articulate insights of completed tests demonstrating the ability to recommend actions through your insights.
• Analyze large data sets through Google AdWords, Microsoft Ads and SA360 utilizing Microsoft Excel and Dataroma to manipulate data to generate insights.
• Champion Paid Search testing within the organization whether smaller A / B tests supporting keyword or ad copy insights, match market testing or incrementality studies. Develop ways to measure marketing effectiveness then assist with development of experiments.
• Determine strategic roadmap to enhance and develop growth opportunities for the business. Run tests, collect data, and analyze said data from various sources.
• Respond quickly and accurately to ad-hoc reporting tasks from the Paid Search team, providing data sets when needed and analysis of those data sets to produce insights.
• Track ROI, actualize marketing spend, build forecasts, and act as a liaison between marketing and our data & analytics team with a strong storytelling ability through Microsoft PowerPoint.
• Complete all required training modules and certifications prior to the due date.
• Ensure all safety policies and procedures are followed to ensure a safe work environment for all.
• Communicate professionally with all internal and external contacts.
• Follow all Company policies and execute Company standards on appearance and functionality as well as appropriate brand representation.
• Communicate any concerns or issues to leadership to ensure proper efficiency of department and company operations.

Non-Essential Responsibilities :

Education :

Professional Experience :

Skills List :

Knowledge :

California Residents :

We will consider for employment all qualified applicants, including those with criminal histories, in a manner consistent with the requirements of applicable state and local laws, including the California Fair Chance Act, the City of Los Angeles Fair Chance Initiative for Hiring Ordinance, and the Los Angeles County Fair Chance Ordinance, where applicable.

Benefits Included :

Compensation : Competitive depending on qualifications and experience. For eligible Leadership and individual contributor roles, additional bonus opportunities may be available and awarded at the discretion of the Company.

Legal authorization to work in the United States without the need for sponsorship. We require proof of eligibility to work in the United States.

EOE / Vet / Disability