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Sr. Director, Insights & Guest Strategy

Sr. Director, Insights & Guest Strategy

Franchise World Headquarters, LLCMiami, FL, United States
3 days ago
Job type
  • Full-time
Job description

We are Subway Headquarters! A dedicated team of professionals supporting thousands of franchisees around the globe.

Sr. Director, Insights & Guest Strategy - Miami, FL

Region : Miami, FL

Ready for a fresh, new career? Look no further because one of the world's most iconic brands can help you get there.

Why Join Us?

At Subway, "better" is baked into our DNA. We are a brand that believes in continued improvement ... in our lives, our businesses, and our planet. From the handshake that started our very first sandwich shop to earning our position as one of the world's leading restaurant brands, we've always embraced change and the path ahead. And today, we're making better living way easier.

Our purpose is about more than the food we serve in our restaurants. It's centered on fueling healthy businesses and healthier lives. It is one of the most exciting times to join the Subway team and contribute to our transformational journey.

About the Role :

We have an exciting opportunity to support our Analytics & Strategy team as a Sr. Director, Insights & Guest Strategy based in Miami, FL. The Sr. Director, Insights & Guest Strategy will lead the development of consumer-anchored growth strategies that connect marketing, product innovation, and guest experience. This leader will translate foresight, human truths, and business performance into actionable choices that shape where the brand goes next. Sitting at the intersection of consumer insights and enterprise strategy, this role will turn intelligence into advantage - identifying what's next for our guests and helping the organization move faster toward it.

Responsibilities include but are not limited to :

Strategic Leadership

  • Define the enterprise " growth agenda" by synthesizing foresight, consumer behavior, and market dynamics.
  • Partner with Marketing and Regional leadership to ensure strategies are grounded in both guest and operator reality.
  • Translate long-range trends into short-term actions - influencing product roadmaps, communications priorities, and investment choices.

Cross-Functional Influence

  • Serve as the connective tissue between Marketing, Culinary, Ops, and Finance - ensuring decisions ladder to a unified consumer strategy.
  • Create frameworks and narratives that clarify why we ' re doing what we ' re doing, not just what we ' re doing.
  • Act as thought partner to the CMO and VP, providing perspective on market shifts and guest motivations.
  • Foresight & Growth

  • Oversee the Manager, Foresight / Innovation / Growth to scan cultural, category, and behavioral signals.
  • Build and maintain a structured foresight process - translating weak signals into opportunity spaces.
  • Identify and size future platforms for brand and product expansion.
  • Capability Building

  • Champion the development of a repeatable, insight-to-strategy process that embeds consumer understanding into planning cycles.
  • Collaborate closely with Insights, Brand, and Product teams to ensure learnings from testing feed strategic choices.
  • In time, integrate Human Truths workstream to deepen emotional and motivational understanding of our guests.
  • Qualifications (some examples listed below) :

  • Bachelor's Degree in Business Management, Finance, or related field required.
  • 10-15 years' experience in consumer insights, strategy, brand planning, or foresight - ideally within QSR, retail, or CPG.
  • Proven ability to connect data, human insight, and business needs into simple, actionable strategies.
  • Strong communicator and storyteller; comfortable influencing senior leadership.
  • Equally skilled at "seeing around corners" and "getting things done."
  • High learning agility; thrives in fast-moving, ambiguous environments.
  • Proven relationship-building skills across diverse teams and stakeholders.
  • Flexible, adaptable, and highly detail-oriented.
  • Able to multi-task, prioritize workload and comfortable working within a fast-paced environment.
  • Interpersonal, relationship-building and networking skills with a self-motivated attitude to work.
  • Language requirements : Fluent in English - any additional language a plus.
  • What do we Offer?

  • Insurance Plans (Medical / Life)
  • Pension / 401K / RSP (country specific)
  • Competitive Bonus
  • Mobility Allowance
  • Tuition Reimbursement
  • Company Holidays
  • Volunteering time
  • And Many More.....
  • Actual pay is determined based on a number of job-related factors including skills, education, training, credentials, qualifications, scope and complexity of role responsibilities, geographic location, performance, and working conditions.

    The Company is only considering applicants who are currently authorized to work in the country the position is based. AA / EOE / D / V

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    Director Strategy • Miami, FL, United States

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