Mortgage Purchase Marketing Manager

Mortgage Purchase Marketing Manager

Are you looking to take your career from good to great? As an employee of PenFed, every day is an opportunity to thrive, and be part of a team working to ensure our organization is providing world class service to our members, employees, and our communities. We exist to help our members realize their full potential, educate and encourage their dreams, and make every effort to follow our mission and help our members "do better." Joining PenFed is more than being an employee; it's about being a part of the PenFed family.

PenFed is hiring a (Hybrid) Mortgage Purchase Marketing Manager at our San Antonio, Texas or Tysons, Virginia location. The Mortgage Purchase Marketing Manager will assist in the development and execution of the marketing strategy for specific segments of home buyers seeking mortgage financing year-around. The mortgage business supports buyers that are seeking financing exclusively and specific sub-segments (e.g., VA loans, FHA loans, first-time home buyers, geographic-specific segments) with unique, always-on and situationally advantageous, rate drop, marketing opportunities.

This role will be responsible for supporting the strategy and go-to-market plan, as well as launching and operationalizing full-funnel marketing support for specific purchase marketing opportunities with a focus on driving mortgage lead volume and pre-actions, including pre-approval. As part of the team that architects the strategy, you will support the maintenance of the mortgage persona strategy and collaborate with a cross-functional team, including PenFed Loan Product, Sales, Loan Originations teams, IT, Legal, Compliance, Change Management, Financial Centers, Regional Sales, Segment Managers, Enterprise Marketing, and internal and external agencies. This role is part of the team that is responsible for all awareness, interest, nurturing, and lead generation marketing to support PenFed Mortgage.

The ideal candidate is a strategic builder and a cross-functional leader who thrives in environments where innovation, collaboration, and execution intersect.

Responsibilities

Assist in the overall product marketing strategy for Mortgage purchase, including B2C go-to-market strategies and communication touchpoints for any new product offerings or promotions.

Supports and provides key reporting of ongoing marketing support and optimization across channels including digital media (paid search, organic search, social media, email, digital out of home) and traditional direct mail, partnerships, sponsorships, events / experiences, and promotions to deliver on business goals.

Collaborates with cross functional teams, including creative teams (internal and external agencies), digital experience, PenFed.org, paid digital, procurement, operations, product, business controls, compliance and legal to ensure consistency, accuracy and alignment on all efforts.

Produces materials and reporting to support meetings, presentations, webinars, task-forces, and marketing communications for product marketing initiatives and assigned projects and may occasionally report performance.

Contributes to the annual campaign calendar for PenFed Mortgage, including deployment dates, messaging, and testing to align with business KPIs and allocated budget.

Helps track and manage the associated budget and ensures alignment with PenFed branding, as well as full reporting on campaign effectiveness; works with a roster of agencies, including internal and external agencies.

Continuously assesses campaign results to drive decision-making and marketing recommendations.

Intakes data and insights from multiple groups and sources and distill into actionable offers and plans that meet member and market needs.

Works with cross-functional teams for compliance and legal changes, updating and coordinating reviews for marketing materials across channels.

Assists the presentation of marketing plans to various internal stakeholders, including the marketing, product, analytics and management teams.

Helps the Marketing team to develop and optimize offers and fulfillment processes to ensure a positive member experience and prevent regulatory concerns.

Demonstrates ability to make data-driven decisions while considering the member needs and mindset.

Takes feedback from other teams in an objective manner and incorporate into overall strategy as necessary.

Assists with other product marketing projects as needed.

Travels / attends PenFed sponsored events which require support.

This role is responsible for ensuring business continuity.

Qualifications

Equivalent combination of education and experience is considered.

Bachelor's degree in Business, Marketing, Communications, or related field.

Minimum of five (5) years of experience in Marketing, Communications, or related field required.

Demonstrated experience in building integrated, go-to-market marketing campaigns that leverage digital and traditional marketing, with an emphasis on B2C channels (paid and organic search, social media, email, video, and direct mail) and B2B channels (social media, email, and print).

Demonstrated marketing & strategic analysis skills with an ability to map an understanding of business drivers.

Expertise in product marketing strategy and project management principles and practices; Asana experience a plus.

Strong writer and ability to build presentations, strong leadership skills, with ability to lead meetings and present to senior level management and ability to conduct research, report on findings.

Excellent communications, conflict management, and negotiation skills.

Must possess a strong work ethic and be an enthusiastic team player.

Self-starter with the ability to work collaboratively, prioritize, and meet deadlines.

Experience in financial services or highly regulated industry a plus.

Supervisory Responsibility

This positon will not supervise employees.

Licenses and Certifications

There are no additional certifications required.

Work Environment

While performing the duties of this job, the employee is regularly exposed to an indoor office setting with moderate noise.

Most roles require working in an office setting with moderate noise and the ability to lift 25 pounds.

Travel

Ability to travel to various worksites and be on-call may be required.