Manager, Influencer Marketing

Get to know the role

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• Job Title: Manager, Influencer Marketing
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• Job Summary: The Pokémon Company International (TPCi) is looking for a strategic and connected Manager, Influencer Marketing to lead our influencer program for the Americas and Oceania. This role is ideal for a creative and analytical leader who thrives at the intersection of culture, collaboration, and community. They’ll be responsible for shaping and executing our influencer marketing strategy, managing a high-performing team, and driving impactful collaborations with internal and external partners to elevate our brand and engage our audiences. They’ll be both a visionary and a doer—setting the strategic direction while staying close to the ground to ensure flawless execution. From developing long-term partnerships with top creators to being on-site at key events, you’ll be a key player in how our brand shows up in the world.
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• FLSA Classification (US Only): Exempt
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• People Manager: Yes
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What you’ll do

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• Develop and manage the influencer marketing strategy for the Americas and Oceania aligned with brand, product, and campaign goals.
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• Lead, mentor, and grow a team of influencer program managers.
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• Collaborate cross-functionally with Product, PR, Social, Community, Events, eSports, Legal, LATAM teams and more to integrate influencer efforts seamlessly into campaigns and events.
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• Identify and monitor emerging trends, platforms, and creator communities to inform the brand’s growth and development in the space.
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• Manage relationships with key external partners, vendors, and agencies that support Pokémon’s influencer program.
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• Architect influencer programs that drive awareness, reach, and conversion across key products and pillars.
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• Oversee campaign planning, creator selection, contract negotiations, and performance tracking.
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• Ensure consistent brand messaging and creative alignment across all influencer content.
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• Ensure all influencer and creator marketing activations comply with applicable regulations (e.g., FTC Endorsement Guides and comparable global standards), partnering closely with Legal and Marketing teams to balance compliance requirements with creative and business objectives.
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• Cultivate strong relationships with top-tier creators, agencies, and platform partners.
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• Represent the brand at events, creator meetups, and on-site activations to foster community and deepen partnerships.
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• Act as a brand ambassador and point of contact for creators during live events and content shoots.
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• Define KPIs and success metrics for influencer campaigns; analyze performance and optimize future efforts.
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• Deliver regular reporting and insights to leadership and stakeholders.
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What you’ll bring

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• Eight (8) years of experience in influencer marketing, preferably with gaming, entertainment, or youth-oriented brands.
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• Three (3) years of experience directly managing people within cross-functional teams.
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• Proven track record of leading successful influencer campaigns and collaborating cross-departmentally.
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• Deep understanding of creator ecosystems across platforms like YouTube, Twitch, TikTok, and Instagram.
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• Demonstrated experience interpreting and applying regulatory requirements in campaigns, with a proven ability to collaborate effectively with legal teams and cross-functional partners to develop compliant, business-minded solutions.
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• Strong project management skills with the ability to juggle multiple campaigns and deadlines.
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• Excellent communication and relationship-building skills, with experience advising leadership and decision-makers.
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• Ability to travel and participate in on-site events and activations.
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• Experience working within strict brand and legal guidelines.
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• Familiarity with influencer marketing tools and platforms (e.g., CreatorIQ)
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• Passion for Pokémon, gaming, and pop culture
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Base Salary Range: For this role, new hires generally start between $128,800.00 - $155,230.00 per year. The full range is $128,800.00 - $198,000.00 per year. This range is applicable for the labor market where the role is intended to be hired. The final base salary is directly related to the candidate’s qualifications and professional experience uniquely.

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