Marketing Director Job at Union Church in Glen Burnie

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At Union, we exist for one thing – to unite people with purpose by helping them know God, find freedom, discover purpose, and make a difference. We are Spirit-led, enjoyable, generous, purpose-driven, and excellent. That has been our goal for over 20 years and has guided us every single day. We are one church meeting in 8 different locations and while we're amazed by what God is doing, we aren’t stopping here. What happens next will be beyond what we can imagine. Our vision has always been to impact lives by making church as accessible as possible to as many people as possible. That’s why leading people isn’t just an expectation; it’s a necessity. It’s a cornerstone of our culture. It’s why we’re always seeking leaders—leaders like you—to bring your skills to Union. We want to help you become the person God made you to be.

More about our story

More about our beliefs

More about Pastor Stephen & Pastor Zai Chandler

The Marketing Director’s primary function is to use established communication platforms through email and web to create compelling calls to action that both increase the reach of Union Church and engagement of Union’s attendees. You’ll work across the ministries and experience departments to create and execute marketing plans with clear and measurable outcomes (attendance, registrations, sales, giving, etc.)

Key Responsibilities

Campaign Management

Lead multi-channel campaign execution from strategy through performance reporting.

Own and manage the full campaign calendar : budgeting, message crafting, deliverable scope, vendor / contractor management, and reporting.

Optimize digital campaigns across email, website, social, and paid media platforms.

Strategic Marketing & Brand Oversight

Maintain and evolve Union Church's brand across all platforms.

Ensure messaging aligns with vision, values, tone, and visual identity.

Own the development and documentation of marketing SOPs and internal systems for clarity and scale.

Oversee external vendors and ensure brand compliance.

Internal Communications

Collaborate with leadership to craft and execute strategic internal communications that move members through Union’s engagement funnel.

Drive targeted messaging, audience segmentation, and multi-phase initiatives.

Translate ministry needs into clear, engaging campaigns.

Creative Collaboration

Partner with creative, digital, and worship teams to ensure message cohesion and visual alignment.

Work closely with department directors to ensure excellence and impact in all promotional efforts.

Provide creative input on key content and marketing elements.

Other Duties as Assigned

Stay flexible in a fast-paced, growing church environment.

Adapt to shifting priorities while maintaining brand and operational excellence.

Mid-Week Responsibilities

Website Updates

Make updates across the site as needed (event links, dates, page updates).

Upload Groups sermon discussion guides (in-season).

Email & Ad Metrics

Update email metrics (open & click rates) monthly.

Update website analytics monthly (top pages, engagement, visitors).

Update digital ad campaign performance weekly (spend, click-through, reach).

Campaign Maintenance

Update Union Updates text codes and internal forms.

Email Execution

Review and schedule all emails.

Monthly parent newsletter (in collaboration with AP and Students Director).

Monthly “Committed Audience” email (Limitless Email doc).

Weekend Responsibilities (Sunday)

Website

Update homepage & online banners to “Sundays at Union”.

Verify all event links and updates.

Union Kids

Refresh devotionals (text / video) and schedule emails (Preschool & Elementary).

Sunday Deliverables

Design / upload website banner, YouTube & podcast thumbnails.

Schedule Sermon Recap email (Monday at 8 AM).

Draft podcast and YouTube descriptions.

Email Marketing

Prep and finalize weekly email content and layout.

Must-Have’s

A proven professional record of outcomes in marketing

Knowledge of multi / omnichannel marketing strategy and message crafting

Collaborative management style, a team player with excellent communication skills

High-level networking / relational strengths with an ability to execute

Ability to make sound, critical decisions under pressure

Analytical thinking and problem-solving capability

Great attention to detail and time-management skills

Nice-To-Have’s

Management experience

An ability to read and contextualize data and communicate it in a way that moves others to action

Experience working or high-level volunteering for a church, or non-profit.

Benefits & Compensation

Union Church offers a generous compensation package. The salary for this position is commensurate with experience. In addition to the total compensation package, Union Church staff receive medical, dental, and vision insurance, short- and long-term disability, life insurance, 403(b) retirement plan, paid time off (PTO), and paid holiday days.

Our Beliefs, Culture, and Commitment to Diversity

At Union Church, every staff member is a minister and is expected to engage in the church's ministry fully. We consider ministry readiness and an individual’s capacity to represent Union Church’s beliefs as a minister during the selection process for all staff positions. An essential function within every position held by a staff member Union Church is to uphold and represent the beliefs of Union Church. Learn more about what we believe at Union Church.

While we unite around our mission, we know unity doesn’t mean uniformity. Our calling is too great, and our mission is too important not to be intentional about strengthening our team through diversity. We know that diverse perspectives in race, ethnicity, background, age, and gender are essential to reaching the world for Christ. To learn more about how we strengthen our team through diversity, visit our careers page.

Seniority level Seniority level Mid-Senior level

Employment type Employment type Full-time

Job function Job function Marketing and Sales

Industries Religious Institutions

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