Site Merchandising Manager
The Site Merchandising Manager is responsible for driving the digital merchandising strategy and execution for prAna's eCommerce business. This role blends creative storytelling with data-driven decision-making to optimize product presentation, navigation, and conversion across prAna's digital platforms. The Site Merchandising Manager will be product obsessed, leading initiatives that elevate the consumer experience, align with brand values, and support business growth. Through a deep understanding of the consumer, product, marketplace, and emerging technologies, this role will set the vision and strategic execution of digital merchandising, transforming the direct-to-consumer experience for prAna.
Digital Merchandising Strategy :
- Develop and execute go-to-market product-forward merchandising strategies and site feature enhancements that improve product discovery, storytelling, and conversion across prAna's eCommerce site. Ensure digital product experiences are ready for seasonal campaign launches.
Site Optimization & Execution :
Oversee daily and seasonal site merchandising updates including categorization, sorting, filtering, attribution, and content readiness for product launches and campaigns. Monitor inventory arrival and content readiness, oversee attribution processes, browse and algorithm optimizations.Cross-Functional Collaboration :
Partner with merchandising, marketing, creative, planning, and technology teams to align on assortment strategies, campaign execution, and site enhancements.Consumer Experience & Innovation :
Lead initiatives to improve guided selling, virtual fitting, and personalized product recommendations. Monitor and optimize site search and navigation based on analytics and consumer behavior. Partner with performance marketing teams to ensure a seamless consumer experience across channels.Analytics & Performance :
Analyze site metrics, product performance, and consumer behavior to drive merchandising decisions and continuous improvement. Partner with cross functional teams to drive optimization through A / B testing to achieve business goals. Own and present key KPIs, insights and initiatives to business stakeholders.Team Leadership :
Foster a high-performance culture focused on collaboration, innovation, and results. Manage a direct report and cross-functional projects across teams.You Are :
An advocate of the prAna brand who believes in our product and missionObsessed with eCommerce experiences and energized by emerging trends, consumer behavior and complex user journeysA relentless problem-solver dedicated to creating a positive consumer experience while delivering on business objectivesDetail-oriented and highly organized with a strong sense of urgency and follow-throughComfortable in a fast-paced, deadline-oriented environment of multiple, competing prioritiesAn excellent communicator, effectively collaborating and coordinating tasks / projects with key, cross functional stakeholdersYou Have :
5-8 years' experience in ecommerce site merchandising coupled with direct management of individual contributors within organization(s) of digital maturity, preferably in apparel or lifestyle brandsDemonstrated track record of effectively managing cross-functional projects across teamsThorough knowledge of Salesforce or Shopify, PIM system, site search, and product recommendation toolsProficiency in tools such as Adobe Analytics, PowerBI, Excel, and PowerPointApplied knowledge of agile methodology and experience working with Product OwnersStrong understanding of digital shopping behavior, UX / UI principles, and retail metricsGeneral knowledge of product lifecycle management, buying or planning, and brand marketing strategy preferred