Program Manager, Growth Marketing, CNN Digital Products & Services

Welcome to Warner Bros. Discovery... the stuff dreams are made of.

Who We Are...

When we say, "the stuff dreams are made of," we're not just referring to the world of wizards, dragons and superheroes, or even to the wonders of Planet Earth. Behind WBD's vast portfolio of iconic content and beloved brands, are the storytellers bringing our characters to life, the creators bringing them to your living rooms and the dreamers creating what's next...

From brilliant creatives, to technology trailblazers, across the globe, WBD offers career defining opportunities, thoughtfully curated benefits, and the tools to explore and grow into your best selves. Here you are supported, here you are celebrated, here you can thrive.

We are the now and the next. The power behind the people building the future. We are born from the spirit of innovation. We are created from the idea that people around the world want more, need more, deserve more. We are the home of the global digital revolution. We are CNN.

To see what it's like to work at CNN, follow @WBDLife on Instagram and X!

Your New Role :

We are CNN. The world's most essential and engaging source of digital news. We are in the midst of rapid transformation and need our next generation of innovators, makers, and dreamers who will lead and drive our growth. We aim to make the world a better, more connected place.

CNN is looking for a Program Manager, Growth Marketing to drive operational excellence and efficiency for the Product Marketing team in Growth, which is part of our Digital Products & Services division. This role's focus will be building, streamlining, tracking, and managing cross-functional workflows, resources, and processes that serve end-to-end marketing campaign development and execution across product marketing surfaces on web, in the Apple and Google apps, and across CTV. This role will support the execution of product marketing initiatives that reach audiences across the full funnel, in service of driving consumers to engage, subscribe, and retain over time.

The ideal candidate will also facilitate team onboarding, training, and performance reporting, helping to ensure smooth operations between all functions that collaborate closely with Product Marketing, including Product, Design, Content Design / UX, Data, Research, Brand, Media, and Comms teams.

Your Role Accountabilities :

Marketing Operating Rhythms :

o Develop, oversee, and implement marketing operating rhythms to ensure alignment across the marketing team and support cross-functional consistency.

o Facilitate regular updates, team meetings, and syncs to maintain momentum on marketing initiatives.

End-to-End Campaign Process Development :

o Manage key marketing initiatives and coordinate timelines, resources, and tasks to ensure the successful execution of marketing strategies on product surfaces.

o Liaise with internal teams and external stakeholders to manage dependencies, timelines, and deliverables.

Marketing Documentation Ownership

o Own and maintain all marketing documentation processes, ensuring information is organized, accessible, and up-to-date.

o Create and manage a centralized repository for campaign briefs, playbooks, and post-campaign performance analyses.

Qualifications :

• 5+ years of experience in, marketing operations, campaign management, or project management, preferably in a B2C subscription-based business.
• Demonstrated understanding of the product development process, from ideation to go-to-market launch.
• Bachelor's degree in Business, Marketing, or related field.
• Demonstrated experience in coordinating complex marketing campaigns across cross-functional teams, including major product or feature launches.
• Proven ability to manage multiple projects of various size and scope simultaneously.
• Excellent communication skills, with the ability to effectively collaborate across functions, departments and seniority levels.
• Excellent organizational skills and a detail-oriented approach to documentation and reporting.
• Self-starter mindset with an eye toward process improvement and optimization.
• Ability to think strategically, balancing long-term vision with short-term execution.
• Ability to work in fast-paced environment.

On June 9, 2025, Warner Bros. Discovery announced plans to separate into two publicly traded companies, Warner Bros. and Discovery Global, with an expected completion in mid-2026. For more details, including leadership appointments and information on individual brands, please visit our newsroom here.

Although you will be hired by Warner Bros. Discovery, upon the planned separation in 2026, your employment likely will transition to Warner Bros. Company or transition to Discovery Global. During this period of transformation, you'll have an exciting opportunity to lay the foundation at one of the world's premier entertainment brands.

How We Get Things Done...

This last bit is probably the most important! Here at WBD, our guiding principles are the core values by which we operate and are central to how we get things done. You can find them at www.wbd.com / guiding-principles / along with some insights from the team on what they mean and how they show up in their day to day. We hope they resonate with you and look forward to discussing them during your interview.

Championing Inclusion at WBD

Warner Bros. Discovery embraces the opportunity to build a workforce that reflects a wide array of perspectives, backgrounds and experiences. Being an equal opportunity employer means that we take seriously our responsibility to consider qualified candidates on the basis of merit, without regard to race, color, religion, national origin, gender, sexual orientation, gender identity or expression, age, mental or physical disability, and genetic information, marital status, citizenship status, military status, protected veteran status or any other category protected by law.

If you're a qualified candidate with a disability and you require adjustments or accommodations during the job application and / or recruitment process, please visit our accessibility page for instructions to submit your request.

In compliance with local law, we are disclosing the compensation, or a range thereof, for roles in locations where legally required. Actual salaries will vary based on several factors, including but not limited to external market data, internal equity, location, skill set, experience, and / or performance. Base pay is just one component of Warner Bros. Discovery's total compensation package for employees. Pay Range : $103,460.00 - $192,140.00 salary per year. Other rewards may include annual bonuses, short- and long-term incentives, and program-specific awards. In addition, Warner Bros. Discovery provides a variety of benefits to employees, including health insurance coverage, an employee wellness program, life and disability insurance, a retirement savings plan, paid holidays and sick time and vacation.