Regional Brand Specialist

Regional Brand Specialist

The Regional Brand Specialist is a dynamic, travel-based marketing role designed to strengthen visibility, engagement, and brand consistency across Hawthorne's core markets, new developments, and third-party communities.

This role is hands-on and highly collaborative, focused on bringing the Hawthorne Experience to life through impactful content, local partnerships, events, and brand-driven resident touchpoints. While occasional guidance or support may be offered to on-site teams, the primary focus is on independently activating strategic deliverables that drive local and regional awareness.

Essential Functions and Responsibilities :

Content Creation

• Capture and produce social media content that reflects each property's lifestyle, brand identity, and leasing story
• Contribute to blog and corporate storytelling initiatives as needed
• Support visual content needs that elevate brand presence across platforms

Local Outreach & Partnerships

Event Activation

Resident Experience Support

PR & Brand Presence

Education, Experience and Qualifications :

Personal Attributes :

Supervisory Responsibilities : None

FLSA Status : Salaried, Exempt

Hours of Work : 8 : 30am / 9 : 00am to 5 : 30pm / 6 : 00pm in office Monday through Friday at locations directed by the supervisor. Schedule may vary. Extended hours and occasional evening or weekend hours may be required to meet business needs or events.

Travel : Up to 75% travel. Weekly overnight and day trips to varying locations as directed by supervisor.

Confidentiality : Must maintain a high level of confidentiality when handling sensitive information. Expected to remain professional and refrain from disclosing confidential business information to anyone, including other employees. Such confidential information includes, but is not limited to : compensation data, employee or property information.

Personal Appearance : Dress, grooming and personal cleanliness standards contribute to the business image of Hawthorne Residential Partners. During business hours or when representing the company, employees are expected to present a clean, neat and tasteful appearance.

Communication : Must be able to communicate effectively both verbally and in written form with HRP's Senior Leadership team, Community Managers, Regional Managers, Corporate Team members, onsite team members and outside vendors.

Pre-Employment : Drug testing and background screening required. Must complete online pre-employment assessment.

Computer Skills : Intermediate to advanced knowledge of Microsoft Word, Microsoft Outlook, Microsoft Excel required.

Physical Demands :

Must be able to perform the physical functions of the position, which may include but are not limited to : ability to effectively communicate with team members, supervisors, vendors and service providers. Must be able to see, hear, talk, sit, stand, walk, reach, climb, stoop, kneel and crouch. Must be able to moderately lift or move up to 5 pounds and occasionally lift or move up to 10 pounds as needed.

Working Environment :

Must be able to work in a general office environment. The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.