Media Campaigns Specialist

Media Solutions Campaign Manager

At SpartanNash, we deliver the ingredients for a better life through customer-focused innovation. We do this for our supply chain customers and U.S. military commissaries, retail store guests and, most importantly, our Associates. In fact, we see a day when each will say, "I can't live without them."

Our SpartanNash family of Associates is 20,000 strong, ranging from bakery managers to order selectors; from IT developers to vice presidents of finance; from HR Business Partners to export specialists. Each of them plays an integral role in SpartanNash's People First culture, Operational Excellence and Insights that Drive Solutions. Ready to contribute to the success of our food solutions company?

Location : 850 76th Street S.W. - Byron Center, Michigan 49315

Job Description : Responsible for executing service level agreements (SLAs) and supporting the optimization of media initiatives across various platforms. Focuses on tactical implementation, data tracking, and cross-functional coordination to ensure campaign accuracy. This role will oversee the daily operations needed to plan and activate campaigns for a large Retail Media Network. The focus is end-to-end campaign management, from brief submission through activation. The main priority is project management including setting clear expectations, communicating risks and dependencies, and elevating campaign / workflow trends for the business to make meaningful decisions.

Here's what you'll do :

• Communicate effectively with client and internal stakeholders throughout the campaign lifecycle.
• Lead tracking key vendor agreement deliverables and dates in Campaign Tracker and following up with responsible task owners.
• Own the Retail Media Network deadlines, across all channels, to the advertisers' satisfaction.
• Manage day-to-day activation guidance across internal / external stakeholders throughout the campaign lifecycle.
• Send weekly updates across teams on campaign status, timing, deliverables, trends, etc.
• Identify efficiencies and improvements to processes and workflows. Work with internal and external teams to update and help communicate / train teams on process changes or refinements.
• Assist Activation team in the communication of campaign optimizations.
• Execute the billing and budget tracking for the Media Solutions team.
• Lead weekly calls with sales and internal teams reviewing campaign status, timing of deliverables, risks, delays, etc.
• Identify campaign trends and insights to help teams understand the health of the business.
• Regularly assess and adjust strategies based on performance data to optimize budgets and maximize KPIs defined in client strategies (ROAS, TACoS, NTB, CTR, CNVR). Manage and optimize display campaigns across multiple retailers and devices.
• Evaluate, recommend, and implement marketing technologies (e.g., CRM, automation platforms, analytics tools).
• Serve as a liaison between marketing and IT / operations to ensure seamless integration of tools.
• Maintain campaign-related systems and troubleshoot issues as needed.
• Train team members on new tools and best practices.
• Additional responsibilities as assigned or as the business needs evolve.

Here's what you'll need :

Physical Requirements :

The physical demands described here are representative of those that must be met by an associate to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. May be required to lift and / or move 20 pounds. The associate is frequently required to sit / stand / walk. While performing the duties of this position, the associate is subject to a typical office environment and is rarely exposed to outside weather conditions. Temperatures may vary for those subject to any of the following areas : computer / server room, print shop, production area). The noise level in the work environment is usually low to moderate but may be high in distribution settings. Travel requirements vary by assignment.

As part of our People First culture, SpartanNash is proud to offer a robust and competitive Total Rewards benefits package.

SpartanNash is an Equal Opportunity Employer that invests in Associate development, recognizes and celebrates success, fosters two-way communication, and promotes a sense of belonging. We are committed to providing equal employment opportunities to all individuals, including those with disabilities and Veterans.

We are not able to sponsor work visas for this position.