Director of Communications, Admission and Financial Aid

Director of Communications, Admission & Financial Aid

Amherst College invites applications for the Director of Communications, Admission & Financial Aid position. The Director of Communications, Admission & Financial Aid is a full-time, year-round position. The expected salary range for this job opportunity is : $120,000 - $140,000. The salary offered will vary based on a number of factors, including but not limited to relevant education, training, and experience, tenure status, and other nondiscriminatory business considerations. Amherst College is pleased to provide a comprehensive, highly competitive benefits package that meets the needs of staff and faculty and their families.

The Director of Communications, Admission & Financial Aid is the division's subject matter expert and senior leader responsible for developing, implementing, and evaluating enrollment communications and marketing initiatives that advance Amherst College's mission and goals. Reporting directly to the Dean of Admission & Financial Aid, the Director creates compelling, data-informed strategies and messaging that communicate Amherst's distinctive value and commitment to access and affordability to prospective students, families, counselors, and broader audiences.

As the division's communications lead, the Director manages projects that shape how Amherst is understood by prospective students and families. This includes producing and coordinating enrollment communications across print, digital, web, and social media, and ensuring that information about admission and financial aid policies is clear, accurate, and accessible. The Director also manages the division's marketing budget, supervises staff and vendors, and ensures consistent, creative, and effective messaging across all platforms.

Amherst is particularly proud of its success in recruiting, admitting, and enrolling a diverse student body. The Director will demonstrate a sustained commitment to diversity, equity, and inclusion by ensuring that communication strategies and content reflect diverse perspectives and resonate with students and families from a wide range of backgrounds.

Summary of Responsibilities :

Communications & Marketing Strategy

• Develop, implement, and continually refine the communications and marketing strategy for the Admission & Financial Aid division, ensuring Amherst's message of academic excellence, access, and affordability reaches diverse audiences
• Design integrated campaigns across print, web, social, and digital platforms to engage prospective students, families, and counselors, using research, data, and analytics to measure and improve effectiveness
• Ensure messaging aligns with College-wide brand standards and reflects Amherst's commitment to equity, inclusion, and belonging

Project, Budget, and Team Management

Creative Development & Content Execution

Collaboration and Partnership

Qualifications : Required

Preferred

Interested candidates are asked to submit a resume and cover letter online at https : / / amherst.wd5.myworkdayjobs.com / Amherst_Jobs. Please be sure to upload all requested documents prior to clicking Submit. Applications cannot be revised once submitted. Review of applications will begin immediately and will continue until the position is filled. It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.