Marketing - Integrated Marketing

Marketing - Integrated Marketing Associate, 2025

Job Description

Posted Friday, January 31, 2025 at 5 : 00 AM

Title : Integrated Marketing Associate

Department : Marketing

Reports to : Sr. Integrated Marketing Manager

FLSA : Nonexempt, Hourly, Part-Time

Associate Summary

Associates will have the opportunity to learn about the history, culture, and vision of Orlando City SC and Orlando Pride and understand the importance of how a professional sports organization works (which could include sales, marketing, public relations, operations, or the internal workings of the Club), and further develop general critical thinking, problem-solving, time management, communication, and writing skills.

WHAT SETS YOU APART

Orlando City SC and Orlando Pride is looking for an Integrated Marketing Associate who is eager to contribute to our marketing team through the execution of email marketing, media campaigns, and influencer marketing strategies. The ideal candidate should have a willingness to learn and a strong drive to make an impact, helping us unite our community, create memorable experiences, and foster a passion for soccer among all fans.

In this role, you will assist in building external relationships while collaborating with various internal departments to manage integrated campaigns that promote fandom, awareness, engagement, and revenue growth. As an Integrated Marketing Associate, you will also learn to manage a marketing budget and work with our Strategy & Analytics team to analyze data related to ticket sales, email metrics, merchandise sales, and fan engagement. This position is based at Inter&Co Stadium.

ESSENTIAL DUTIES AND RESPONSIBILITIES :

Assist in building and deployment of email marketing efforts that support ticketing, corporate partners, stadium events, Youth Soccer Network, and other internal departments as needed.

Learn and contribute to integrated marketing strategy in support of the clubs sales initiatives to drive fan acquisition, retention, and engagement across platforms including paid, earned, and owned media.

Learn and contribute to managing external agency relationship to plan and execute all web, SEO / SEM, OTT, social media, and display advertising campaigns.

Collaborate with internal Strategy & Analytics department to analyze customer database, create more targeted and relevant interactions with fans based on consumer segmentation, and develop personalized fan journeys.

Work with Sr. Integrated Marketing Manager to closely track and review overall campaign performance, while devising strategic recommendations regarding how to improve levels of engagement and conversion.

Assist with Influencer Marketing program by discovering, managing, and nurturing relationships with local and national digital influencers to increase brand awareness.

Help manage deployment, tracking, and fulfillment of lead-generating digital promotions and sweepstakes.

Foster collaboration with the Brand Alliance team and associates on integration of corporate partners into marketing, advertising, and promotional initiatives.

Work in partnership with other Marketing Associates to aid in maximizing grassroots marketing opportunities for fan growth and lead generation.

Help with data and experimentation to unlock new fan growth opportunities.

Learn about evolving trends and new technology in the marketing space.

Other duties as assigned.

QUALIFICATIONS

Applicants should be working towards an undergraduate or graduate degree with an emphasis in Sports Marketing, Sports Business, Community Relations and / or Event Management.

Strong written and verbal skills.

Exceptional reliability, interpersonal, communication, and organizational skills with experience managing multiple projects and timelines.

An Innovative Individual who can come up with ideas and work extremely well within a team to come up with creative solutions and identify new opportunities, often in a high-pressure, fast-changing environment.

Strong attention to small details is a must.

Able to work non-traditional hours, in non-traditional settings, within a team atmosphere.

Strong interest in soccer and sports is a plus.

A sense of humor is a must (prepare to tell us about a good joke in your interview).

Associateship will be around 20-30 hours weekly.

Ability to work flexible hours including nights, weekends, and holidays.

Familiarity with marketing trends and technology, sports and popular culture.

Positive attitude and strong work ethic a must. Must have a team-first mentality with an eagerness to learn.

This role is for the 2025 MLS Season.

We are an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, sexual orientation, age, disability, gender identity, marital or veteran status, or any other protected class.

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