Vice President of Marketing Strategy

Marketing Director Leadership

Overview : Responsible for overseeing the performance, strategy, and executional excellence of all Sector / Practice Marketing Directors within HKS. Reporting directly to the Chief Marketing Officer, this individual will act as the strategic and operational mentor, coach, and quality assurance lead across all sector-specific marketing efforts. Ensures that every practice marketing plan is audience-centered, insight-led, aligned with firmwide goals, and executed in collaboration with Marketing's Centers of Excellence (COEs). Works with both a strategic and operational mindset, responsible for driving consistency, innovation, and measurable business impact across all sectors.

Responsibilities :

• Leads, develops, and manages the team of Sector and Practice Marketing Directors across all HKS sectors (e.g., Health, Community, Hospitality, Interiors, etc.)
• Pressure-tests marketing strategies to ensure alignment with firm goals, client insights, competitive dynamics, and brand positioning
• Ensures all Sector / Practice Marketing Directors follow HKS marketing best practices, frameworks, campaign calendars, and performance measurement protocols
• Serves as the strategic liaison between SMDs / PMDs and the CMO, surfacing key sector learnings, opportunities, and risks
• Drives consistency in value proposition development, messaging, campaign briefs, and sector marketing scorecards
• Facilitates peer learning and cross-pollination across sectors by leading regular SMD / PMD roundtables and strategy sessions
• Mentors SMDs / PMDs on effective stakeholder engagement, especially with Sector CEOs and COE leads
• Collaborates with all COEs including Marketing Ops, Market Data, Communications and Brand to align resources and support strategic needs
• Regularly assesses sector marketing performance and recommend improvements to people, processes, and priorities
• Contributes to broader marketing leadership, including governance, budgeting, capability building, and succession planning
• Models and holds others accountable to the firm's cultural values, including a commitment to quality, innovation, learning and growth
• Oversees and actively invests in the professional development of staff through mentoring, performance management and career planning
• Leads efforts in attracting, training, retaining, growing and recognizing diverse talent
• Manages conflict effectively and encourages a healthy team

HKS is an EEO / Affirmative Action Employer and committed to a policy of non-discrimination in all employment practices including, but not limited to, recruiting, hiring, training, advancement, compensation, and termination. HKS' policies, including its Affirmative Action Programs, are designed to not only ensure legal compliance with state and federal anti-discrimination and retaliation laws, but to carry out the principles of equal employment opportunities in all job categories. Deliberate and conscious effort is made to make employment decisions that are consistent with these equal employment opportunity principles. HKS will recruit, hire, train, and promote persons in all job titles, and ensure that all other personnel actions are administered without regard to race, color, religion, national origin, protected veteran status or disability; and ensure that all employment decisions are based only on valid job requirements. Employees and applicants will not be subjected to harassment, intimidation, threats, coercion, or discrimination for filing a complaint, assisting or participating in an investigation, compliance evaluation or hearing, opposing and / or exercising any other right made unlawful by Executive Order 11246, Sections 503 and 38 USC 4212, as amended, or their implementing regulations, or any other Federal, State or local laws requiring equal opportunity.