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Executive Director RCFE
Executive Director RCFEBrookdale • Santa Monica, CA, United States
Executive Director RCFE

Executive Director RCFE

Brookdale • Santa Monica, CA, United States
30+ days ago
Job type
  • Full-time
Job description

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Job Description

Recognized by Newsweek in 2024 and 2025 as one of America's Greatest Workplaces for Diversity

Brookdale Ocean House is seeking an experienced Executive Director to lead our beautiful oceanfront community. We're looking for someone who’s a strong culture builder and change leader. Candidates must have an active RCFE license and prior experience as an Executive Director.

Make Lives Better Including Your Own. If you want to work in an environment where you can become your best possible self, join us! You’ll earn more than a paycheck; you can find opportunities to grow your career through professional development, as well as ongoing programs catered to your overall health and wellness. Full suite of health insurance, life insurance and retirement plans are available and vary by employment status.

Job Description

Recognized by Newsweek in 2024 and 2025 as one of America's Greatest Workplaces for Diversity

Brookdale Ocean House is seeking an experienced Executive Director to lead our beautiful oceanfront community. We're looking for someone who’s a strong culture builder and change leader. Candidates must have an active RCFE license and prior experience as an Executive Director.

Make Lives Better Including Your Own. If you want to work in an environment where you can become your best possible self, join us! You’ll earn more than a paycheck; you can find opportunities to grow your career through professional development, as well as ongoing programs catered to your overall health and wellness. Full suite of health insurance, life insurance and retirement plans are available and vary by employment status.

Part And Full Time Benefits Eligibility

  • Medical, Dental, Vision insurance
  • 401(k)
  • Associate assistance program
  • Employee discounts
  • Referral program
  • Early access to earned wages for hourly associates (outside of CA)
  • Optional voluntary benefits including ID theft protection and pet insurance

Full Time Only Benefits Eligibility

  • Paid Time Off
  • Paid holidays
  • Company provided life insurance
  • Adoption benefit
  • Disability (short and long term)
  • Flexible Spending Accounts
  • Health Savings Account
  • Optional life and dependent life insurance
  • Optional voluntary benefits including accident, critical illness and hospital indemnity Insurance, and legal plan
  • Tuition reimbursement

    • Base pay in range will be determined by applicant’s skills and experience. Full-time associates in role are eligible for an annual bonus incentive and sales referral bonuses. Temporary associates are not benefits eligible but may participate in the company’s 401(k) program.

    Veterans, transitioning active duty military personnel, and military spouses are encouraged to apply. To support our associates in their journey to become a U.S. citizen, Brookdale offers to advance fees for naturalization (Form N-400) application costs, up to $725, less applicable taxes and withholding, for qualified associates who have been with us for at least a year.

    The application window is anticipated to close within 30 days of the date of the posting.

    Responsibilities

    Proven, solution-minded leader and change agent with entrepreneurial spirit responsible for creating and executing a strategic turnaround business plan, in partnership with the district team, to grow revenue and to materially impact sales and profitability and for developing the local team to become the preferred senior living community in the market. The expectations for this position is that the community will see material impact to sales and profitability. Leader is responsible for the community’s daily operations, associate relations, resident and resident family engagement and connection, financial performance, and regulatory compliance. Works with sales to drive sales results and foster a strong sales performance culture. Creates an inclusive community culture that provides high quality resident experiences and care and engages residents, families, and associates.

  • Responsible for all operations within the community, interacting with staff and residents, prospects, or their family members, as necessary.
  • Assesses local market and develops and implements a turnaround business plan to become the highest performing senior living community in the area. Creates, analyzes, and executes annual operating and capital budgets and holds department leaders accountable for department budgets. Manages community performance against turnaround goals; sets and continuously assesses plans to improve performance to Company service and financial standards, including adjusting plans as needed in discussion with district leadership.
  • In partnership with District Director of Sales, provides strategy, support and vision to achieve sales and occupancy goals through effective business development efforts in the market. Engages in business development activities and events in the market while representing Brookdale as the leader in Senior Living to all referral sources. Drives sales and marketing efforts in collaboration with the community sales leader to meet or exceed occupancy or revenue targets by assisting to develop new business, generate leads, and build strategic relationships. Engages with prospects who tour the community. Identifies trends and empowers sales leader to implement approved sales and marketing activities and strategies to maximize revenue (RevPAR).
  • Builds and maintains strong working relationships with management team and encourages teamwork and collaboration; cultivates an inclusive community culture. Supervises, directs, and motivates community management while empowering department leaders to supervise, direct, and motivate staff; ensures department leaders proactively recognize and solve issues. Holds department leaders accountable for department performance. Provides assistance to leaders and staff as needed. Works with department leaders to ensure community maintains appropriate staffing levels to meet the needs of residents and in accordance with applicable legal requirements.
  • Encourages and supports department leaders to attract, develop, engage, and retain associates in accordance with Company policies. Understands the community’s staffing needs and is responsible for overseeing the recruiting and onboarding process; ensures associates are appropriately trained and developed to meet the needs of residents. In consultation with department leaders, reviews promotions, development plans, disciplinary actions, and termination decisions to ensure consistency in the selection and retention of quality associates. Works with department leaders to analyze trends and implement strategies to reduce turnover and increase retention.
  • Builds high degree of resident satisfaction and retention. Is responsible for maintaining positive resident relations and is accessible and approachable to residents and their families. Empowers community management to proactively solve resident problems and resolve issues. Works with appropriate department leaders to leverage satisfied residents and families to grow community occupancy and to execute renewal program with existing residents. Partners with Resident Council as necessary. Works with community management to administer resident satisfaction and other surveys and to create action plans to address opportunities for improvement in resident satisfaction, experience, and engagement.
  • For assisted living or memory care communities, creates and maintains collaborative relationship with community clinical leader(s) to ensure community’s care and services are appropriate to meet the needs of residents. Oversees resident services including the admission process, healthcare management, and maintenance of resident documentation to ensure high quality services and compliance with Company policy and applicable legal requirements. Empowers department leaders to demonstrate the same for their respected area. Ensures clinical leader(s) conduct service plan reviews, consistent with applicable legal requirements, with resident families to maintain the personal dignity of residents.
  • Demonstrates a high degree of financial acumen as it relates to community operations. Analyzes, develops, and executes annual operating and capital budgets; works to meet or exceed budgeted revenue, profitability, and occupancy goals. Works with department leaders and district team to proactively create plans to overcome unanticipated expenses or revenue shortfalls. Continually explores means of revenue enhancement and expense reduction, while meeting the needs of residents and adhering to Company policies and applicable regulations.
  • Identifies and builds positive relationships with local influencers and professionals to raise community profile. Becomes active in social and civic affairs of the local community that align with the Company’s mission. Represents the community and the Company to governmental agencies (as appropriate), professional organizations, community groups, and other appropriate public agencies and groups.
  • Works with maintenance and other appropriate department leaders to ensure buildings, grounds, and property are up to Company standards; engages in active oversight of preventative maintenance systems and programs and frequent inspections that meet Company standards of excellence.
  • Enforces current Company policies and procedures. Maintains applicable licenses in accordance with Company, Federal, State, and local requirements.

    • This job description represents an overview of the responsibilities for the above referenced position. It is not intended to represent a comprehensive list of responsibilities. An associate should perform all duties as assigned by their supervisor.

    #ZR-CT

    Qualifications

    Education and Experience

  • Bachelor’s Degree required; or additional years of experience can be substituted for the education requirement on a year-for-year basis.
  • Minimum of five years of operational leadership experience required, and three years of successful sales experience in a related industry strongly preferred.
  • Proven record with high degree of initiative and urgency towards making significant improvement in meeting operational goals. Must display good judgement, strong problem solving and take ownership of the multi-faceted strategies that are developed.

    • Certifications, Licenses, And Other Special Requirements

  • Must have a valid administrator license in states where required
  • Must have a valid driver’s license and access to a private vehicle for business use.

    • Management / Decision Making

    Demonstrates ability to make analytical decisions and is accountable for all actions made by a department or group. Uses a high degree of analytical ability and demonstrates sound judgment acquired through significant experience to solve complex and varied problems that could result in substantial loss of reputation. Is confident in making significant decisions related to community operations and is able to articulate sound business judgement for decisions. Uses a high degree of initiative and urgency towards making significant improvements in meeting operational goals.

    Knowledge And Skills

    Has significant knowledge of an advanced discipline with a working knowledge of related fields. Has significant knowledge of the organization, work environment, and process. Has knowledge to direct and motivate multiple functions and departments with full responsibility for operational results. Knowledge of sales and marketing to include principles and methods for showing, promoting and selling products or services to include marketing strategy and tactics, sales techniques, and sales control systems. Familiarity with Microsoft software preferred.

    Excellent written and oral communications skills are essential. Ability to prioritize and effectively manage multiple tasks is essential. Proven success in driving results. Ability to delegate assignments to the appropriate individuals based on their skills, roles, and interests and to oversee delegation appropriately. Displays strong problem solving and takes ownership of the multi-faceted strategies that are developed.

    Physical Demands and Working Conditions

  • Standing
  • Walking
  • Sitting
  • Use hands and fingers to handle or feel
  • Reach with hands and arms
  • Stoop, kneel, crouch, or crawl
  • Talk or hear
  • Ability to lift : up to 50 pounds
  • Vision
  • Requires interaction with co-workers, residents or vendors
  • Occasional weekend, evening or night work if needed to ensure shift coverage
  • On-Call on an as needed basis
  • Possible exposure to communicable diseases and infections
  • Exposure to latex
  • Possible exposure to blood-borne pathogens
  • Possible exposure to various drugs, chemical, infectious, or biological hazards
  • Requires Travel : Occasionally
  • Requires Driving : Drives self (Tier 2)

    • Brookdale is an equal opportunity employer and a drug-free workplace.

    About Us

    Brookdale is a Great Place to Be :

  • Gracious hospitality and neighborliness for our residents and families.
  • Home-like feel and all-around comfort for residents and visiting family members.
  • Entertaining events and gatherings so our residents can find connections in groups and 1 : 1 settings.
  • Industry leader in clinical care.
  • Nationwide company with over 675 communities, offering many opportunities to grown and learn as a sales professional.
  • Extensive corporate support including a robust training program.

    • Seniority level

    Seniority level

    Executive

    Employment type

    Employment type

    Full-time

    Job function

    Job function

    Management and Business Development

    Industries

    Hospitals and Health Care

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