Talent.com
Employer Brand Partner

Employer Brand Partner

Massachusetts StaffingLexington, MA, US
1 day ago
Job type
  • Full-time
Job description

Talent Attraction Campaign Manager

In this role, you will work closely across the Employer Brand team to make Takeda's global EVP (Employee Value Proposition) relevant, accessible, and inspiring for the specific talent audiences you support. This is a great opportunity for someone with a mix of operational marketing expertise and creative agility who thrives in bringing ideas to life across channels.

How will you contribute?

  • Develop and execute targeted talent attraction campaigns for select business units and functions, informed by hiring priorities, talent personas, market insights, and candidate motivators.
  • Collaborate with Talent Acquisition and business stakeholders to understand hiring needs and shape campaign plans that align with Takeda's global Employer Value Proposition (EVP) and brand direction.
  • Leverage AI tools and talent market insights to create data-driven, actionable plans that drive awareness, engagement, and conversion among target audiences.
  • Design and produce creative marketing assets and campaign copy using Adobe Express and AI-assisted writing tools, ensuring consistency with Takeda's tone, EVP, and brand standards.
  • Activate and manage campaigns across key channelsincluding social media, career site content, CRM / email, and employee advocacyto reach and engage defined audiences.
  • Collaborate across the Employer Brand, Talent Acquisition, and Corporate teams (e.g., Talent Intelligence, DE&I, Communications) and with external vendors to ensure integrated, high-quality execution.
  • Serve as the primary Employer Brand contact for Talent Acquisition across specific business units and functions, aligning on goals, gathering insights, and communicating campaign performance.
  • Track, analyze, and report campaign performance, translating data into insights and recommendations that inform continuous improvement.
  • Apply a test-and-learn mindset, using analytics and stakeholder feedback to refine approach, tactics, and messaging for greater impact.

Skills and qualifications :

  • 3-5 years of experience in employer branding, talent marketing, or recruitment marketing agency experience preferred. Global experience required.
  • Proven ability to develop and execute marketing campaigns using digital channels and creative tools.
  • Familiarity with talent personas and the ability to translate audience insights into relevant, high-impact messaging.
  • Strong creative and writing skills, with experience using AI tools for content generation or optimization.
  • Proficiency with Adobe Express or similar design platforms.
  • Excellent organizational and project management skills; ability to manage multiple campaigns simultaneously.
  • Collaborative, proactive, and eager to learn from and contribute to a global employer brand team.
  • Bachelor's degree in Marketing, Communications, or related field preferred.
  • Takeda Compensation and Benefits Summary

    We understand compensation is an important factor as you consider the next step in your career. We are committed to equitable pay for all employees, and we strive to be more transparent with our pay practices.

    For Location : Lexington, MA

    U.S. Base Salary Range : $137,000.00 - $215,270.00

    The estimated salary range reflects an anticipated range for this position. The actual base salary offered may depend on a variety of factors, including the qualifications of the individual applicant for the position, years of relevant experience, specific and unique skills, level of education attained, certifications or other professional licenses held, and the location in which the applicant lives and / or from which they will be performing the job. The actual base salary offered will be in accordance with state or local minimum wage requirements for the job location. U.S. based employees may be eligible for short-term and / or long-term incentives. U.S. based employees may be eligible to participate in medical, dental, vision insurance, a 401(k) plan and company match, short-term and long-term disability coverage, basic life insurance, a tuition reimbursement program, paid volunteer time off, company holidays, and well-being benefits, among others. U.S. based employees are also eligible to receive, per calendar year, up to 80 hours of sick time, and new hires are eligible to accrue up to 120 hours of paid vacation.

    EEO Statement

    Takeda is proud in its commitment to creating a diverse workforce and providing equal employment opportunities to all employees and applicants for employment without regard to race, color, religion, sex, sexual orientation, gender identity, gender expression, parental status, national origin, age, disability, citizenship status, genetic information or characteristics, marital status, status as a Vietnam era veteran, special disabled veteran, or other protected veteran in accordance with applicable federal, state and local laws, and any other characteristic protected by law.

    Locations : Lexington, MA

    Worker Type : Employee

    Worker Sub-Type : Regular

    Time Type : Full time

    Job Exempt : Yes

    It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.

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