Director Of Growth Marketing & Web
Wowza powers mission-critical video streaming for everything from live sports and global media to public safety, defense, and smart cities. We're entering an ambitious growth phase, turning a high-authority web presence into a performance-driven growth engine directly tied to pipeline and revenue.
As our Director of Growth Marketing & Web, you'll architect and execute the systems, insights, and experiments that expand our reach and accelerate conversion. This is a high-visibility, high-impact role with direct ownership of how the company grows.
It's the ideal opportunity for a senior operator who wants to shape the company's digital footprint at scale - building, testing, and optimizing the experience that drives every prospect interaction at a company trusted by NASA, Sony, and thousands of global innovators.
Build and Optimize the Growth Infrastructure
- Own HubSpot setup, automation, and lifecycle tracking; connect marketing to pipeline.
- Partner with the analytics lead to design reporting frameworks and executive dashboards that clearly show traffic, conversion, and revenue impact.
- Define data governance, tagging, and attribution standards across all marketing systems.
Own Website Performance and Experience
Treat the website as the company's most powerful growth channel and strategic asset.Lead ongoing optimization across architecture, content, UX, and performance.Manage developers and agencies to deliver fast, scalable, and high-converting experiences.Translate product launches and messaging into pages that drive measurable engagement and pipeline.Establish a disciplined CRO and experimentation program (A / B, multivariate, personalization, UX flow optimization).Drive Sustainable Traffic Growth
Lead comprehensive SEO and content performance programs, including site structure, internal linking, schema, localization, and core web vitals.Create repeatable workflows for keyword expansion, content optimization, and technical site health.Identify and test new inbound growth levers, from retargeting to intent-based campaigns.Build compounding organic growth that turns visibility into qualified pipeline.Develop account-based strategies for target verticals (media, public sector, smart cities).Enable Clarity and Accountability
Publish a quarterly growth roadmap and learning agenda.Partner with leadership on forecasting and growth planning.Own the growth scorecard and present results at the executive level.What You Bring
812 years in growth, web, or digital marketing roles within B2B SaaS.Proven record of driving large-scale organic traffic and conversion gains through SEO + CRO.Deep fluency in HubSpot, GA4, GTM, CMS platforms (WordPress / Webflow), and experimentation tools (Optimizely, VWO, Mutiny).Experience managing developers, agencies, and cross-functional stakeholders.Strategic thinker with a hands-on, analytical, and systems-driven approach.Nice to Have
Experience with AI-powered systems (Clay, Mutiny) for personalization or enrichment.Familiarity with data enrichment and intent tools (ZoomInfo, Clearbit, 6sense).Understanding of ABM and account-level segmentation.Background in developer-first or infrastructure products a strong plus.Experience with developer-first GTM or technical product marketing.Why You'll Love It Here
You'll own the company's digital growth engine - impacting every visit, search, and conversion.You'll have a dedicated analytics partner, enabling focus on experimentation, optimization, and scaling what works.You'll have direct visibility to the CEO and board, influencing how Wowza scales from $40M ? $100M+.You'll get to build fast, learn fast, and see tangible revenue impact from your work.