Principal Data Analyst

Description

At IWCO, we spend our days in the relentless pursuit of better ideas, better creativity and better performance across all direct response marketing channels. It's about being impactful, disciplined and measurable, while enjoying the process, being a part of a supportive team and having some fun along the way.

IWCO cares and plays an active role in our communities. We also work closely with industry partners, like the U.S. Postal Service, paper suppliers, technology innovators and execution partners to drive added value for our clients, push creativity, decrease costs and to drive better performance.

If you're thinking of a new career, every day at IWCO we're about doing the same thing for our employees as we do for our clients : Making Better HappenSM. We care about results. And we care about each other. We all strive to be better today than we were yesterday. We offer a competitive compensation and benefits package and on-site wellness programs - not to mention the opportunity to work with the most talented people in marketing who'll challenge you and help you become better every day.

Overall Summary :

Reporting to the Vice President of Analytics, the Principal Data Analyst drives the creation of winning strategies for our customers that optimize their marketing spend and make informed decisions. The Director of Analytics is a hybrid technical / consultative role that requires hands-on experience in advanced data manipulation and analysis techniques, combined with the ability to effectively communicate the results to a non-technical audience.

Primary Duties / Responsibilities :

• Interact in a dynamic, team-based work environment to achieve company goals, exceed management expectations and develop analytic and interpersonal skills.
• Maintain close relationships with internal sales and account teams to understand clients' business objectives.
• Maintain general knowledge of marketing and relevant business practices of our clients and the categories in which they compete.
• Provide technical and thought leadership on methods for extracting consumer and marketing insights from client data.
• Provide tactical marketing and analytic support to clients including extensive customer profiling, segmentation, customer lifetime value analysis, response and attrition modeling, customer and business trend analysis, and in-depth campaign performance assessment.
• Outline and define appropriate analytic approach for various client needs including pre / post campaign analysis, measuring and analyzing response to marketing offers and making appropriate recommendations on enhancements to campaign strategy.
• Summarize analytic data into user-friendly reports translating highly technical, detailed data into appropriate recommendations for marketing execution.
• Adhere to department best practices and procedures regarding data security, project management, and client deliverables.
• Build and maintain the internal and cross functional relationships necessary to achieve ongoing and transparent communication, collaboration and ensure the success of the team.
• Help foster an entrepreneurial culture focused on innovation and continuous improvement.
• Mentor team members and elevate them as thought leaders.
• Perform other (or other related) duties as applicable or assigned.

Salary :

The starting salary range for this position is $155-$185k / year

At IWCO, base pay is determined by job-related knowledge, skills, credentials, and experience, along with factors such as role scope and location. Candidates seeking compensation outside of the posted range are encouraged to apply and will be considered based on their individual qualifications and / or may be considered for other positions.

Pay is influenced by a variety of factors specific to the position, including market conditions and, in some cases, education, work experience, and certifications. Beyond competitive pay, IWCO is committed to supporting our team members and their families with comprehensive benefits. These may include health, dental, and vision insurance, life insurance, and other wellness programs. Eligible employees also enjoy 401(k) plans, paid holidays, vacation time, sick leave, and more. At IWCO, we invest in you so you can take care of what matters most.

IWCO is an Equal Opportunity Employer. We welcome diversity and provide equal employment opportunities without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability status, veteran status, or any protected status as defined by law. Accommodations are available for individuals with disabilities upon request. Contact our HR Department for more information.

Required Skills / Abilities / Competencies :

Education and Experience :

Physical Requirements :

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Equal Opportunity Employer

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