Marketing Manager

Product Marketing Manager

At the heart of our company is our people. People from many different backgrounds with different vantage points, opinions, and experiences. We strive to continually lead with our IMPACT values and empower our employees to develop their full potential on a team that is passionate about acceptance, inclusivity, and achievement. Our employees are the driving force for the innovation, collaboration and creativity that enables our organization to deliver strategic success.

We are seeking a Product Marketing Manager to join our BLR team. BLR is a trusted provider of compliance, training, and workforce solutions that help businesses stay current, mitigate risk, and drive operational excellence.

Job Summary

This role serves as a critical link between product, sales, and marketing, ensuring our offerings are effectively launched, clearly communicated, and aligned with customer needs. As a Product Marketer, you are responsible for translating product capabilities into compelling narratives that drive engagement, adoption, and retention. This role is responsible for ensuring product marketing readiness for launches, delivering effective sales enablement assets, and contributing to measurable improvements in product adoption, customer retention, and upsell pipeline in collaboration with Product Management and Sales Enablement. This role requires both strategic thinking and hands-on execution, and will work cross-functionally with Product, Demand Generation, Sales, and Brand teams to drive measurable impact across the buyer journey.

Primary Duties & Responsibilities

• Develop and tailor compelling product messaging, positioning, and value propositions aligned to EHS personas, buyer journeys, and brand standards
• Ensure alignment with regulatory guidelines and test effectiveness through campaigns and sales feedback
• Lead GTM efforts for new products, features, and bundles in collaboration with Product, Demand Gen, and Brand teams
• Deliver launch playbooks, support campaign planning, and define success metrics for adoption, usage, and pipeline impact
• Create and maintain sales tools, audit regularly for relevance, and support sales teams with updated, high-impact content
• Partner on the creation of customer-facing EHS product materials
• Conduct competitive analysis, win / loss reviews, and customer research to maintain up-to-date persona profile, segmentation, and buyer journey insights
• Manage surveys and reviews, build case studies, and develop award submissions to enhance product credibility
• Feed customer insights into demand generation planning and content strategy

Additional Responsibilities

Critical Competencies

The Individual

Qualifications