Marketing Specialist Job at CCL Global in Houston

This range is provided by CCL Global. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

Base pay range $60,000.00 / yr - $75,000.00 / yr

Additional compensation types Annual Bonus

Job Overview We are seeking a proactive, self-driven Marketing Specialist to serve as the sole marketing resource for CCL. This is a hands-on role, best suited to an independent contributor who thrives without direct oversight and can collaborate effectively with internal stakeholders. The individual will be responsible for shaping and executing CCL’s marketing initiatives, with a strong focus on content creation, brand positioning, and digital presence.

Key Responsibilities :

Develop and deliver consistent, engaging content to strengthen CCL’s brand, niche, and value proposition across all communication channels, including :

LinkedIn posts

Blogs & newsletters

Company website (WordPress)

Corporate brochures, presentations, and other collateral

Build trust in the brand through social proof campaigns (e.g., customer feedback, reviews, testimonials, case studies, co-branding).

Plan and execute performance marketing campaigns , including LinkedIn Ads, Google Ads, retargeting, and gated content.

Design and manage outreach sequences, ideally leveraging HubSpot Marketing .

Maintain and update the company’s WordPress website , uploading new content (technical support available for complex needs).

Provide marketing support for event-based initiatives .

Collaborate with external partners / agencies for SEO and AEO improvements.

Qualifications & Experience :

Bachelor's Degree in Marketing, Communications, or other relevant field.

Proven experience in developing and managing multi-channel marketing campaigns .

Strong content creation skills (copywriting, brand storytelling, digital content).

Demonstrated ability to run social proof / trust-building campaigns .

Hands-on experience with performance advertising (LinkedIn Ads, Google Ads, etc.).

Familiarity with HubSpot Marketing (or similar marketing automation tools).

Working knowledge of WordPress CMS .

Experience producing short-form video content with some editorial support.

Ability to work independently, prioritize effectively, and communicate clearly with stakeholders.

Preferred Skills :

Experience in marketing within the staffing industry or another B2B professional services industry

Strong analytical skills to measure and optimize campaign performance.

Understanding of SEO / AEO principles (outsourced support available).

Referrals increase your chances of interviewing at CCL Global by 2x

Medical insurance

Vision insurance

401(k)

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