Senior Product Manager, Ad Audience Monetization

Expedia Group brands power global travel for everyone, everywhere. We design cutting-edge tech to make travel smoother and more memorable, and we create groundbreaking solutions for our partners. Our diverse, vibrant, and welcoming community is essential in driving our success.Why Join Us?To shape the future of travel, people must come first. Guided by our Values and Leadership Agreements, we foster an open culture where everyone belongs, differences are celebrated and know that when one of us wins, we all win.We provide a full benefits package, including exciting travel perks, generous time-off, parental leave, a flexible work model (with some pretty cool offices), and career development resources, all to fuel our employees' passion for travel and ensure a rewarding career journey. We’re building a more open world. Join us.Senior Product Manager - Ad Audience Monetization Introduction to the team : This pivotal role within the Expedia Group Advertising (EGA) Product team focuses on defining and executing the monetization strategy for our suite of audience and targeting products. You will be a primary product partner for our Yield, Sales, and Commercial Operations teams, developing the sophisticated pricing, packaging, and revenue forecasting solutions that will drive revenue growth and deliver measurable value to our advertisers.In this role, you will : Define and drive the strategic product roadmap for audience pricing and packaging, establishing the commercial framework for how our data assets are brought to market.Partner with the Yield management team to lead pricing of audiences, providing them with the models, tools, and insights to optimize revenue.Own the value and revenue forecasting models for new audience and pricing initiatives, complementing the core delivery forecasting function to provide a complete picture of business opportunity.Act as a primary product partner for our commercial operations teams (Media Planning, Client Success), equipping them with the strategy, tools, and training to effectively sell and manage audience-based campaigns.Define the KPIs and lead the development of analytics for monetization performance, measuring the revenue impact, price elasticity, and yield contribution of our audience segments.Collaborate with Data Science and Engineering leaders to guide the development of pricing, elasticity, and value-based forecasting models.Resolve cross-functional escalations on commercial strategy and align the product roadmap with the broader vision for EGA's go-to-market success.Build clear requirements and testable hypotheses for pricing models and commercial tools in ambiguous scenarios, negotiating priorities and dependencies across multiple teams.Proven presenter in executive settings; skilled in advanced facilitation techniquesSkilled in storytelling, persuasion, negotiation, conflict resolution and driving organizational alignment and strategic product leadership through communicationMinimum Qualifications : Bachelor's degree in a related technical or business field; or Equivalent related professional experience.5+ years of product management experience, preferably in an AdTech, media, or e-commerce environment.A proven record of owning the end-to-end product lifecycle (strategy, roadmap, execution, launch, and iteration) while working with cross-functional teams.Strong domain expertise in digital advertising (AdTech), with deep knowledge of pricing models, yield management, commercial strategy, and go-to-market mechanics.Experience working closely with data scientists, ML engineers, or economists to define requirements for pricing, forecasting, or elasticity models.Proficient communication and storytelling skills, with the ability to articulate the business value of technical initiatives to commercial and executive audiences.Preferred Qualifications : Direct experience in a Product Monetization, Yield Management, or Commercial Product related role.Strong domain expertise in AI / ML fundamentals and their practical application to business problems.Familiarity with sales and ad operations workflows (e.g., media planning, campaign optimization) in a large media organization.Experience working in a two-sided marketplace (e.g., e-commerce, travel).Ability to work both collaboratively and autonomously to drive projects forward in a complex, matrixed organization.Experience mentoring or coaching other Product Managers. The total cash range for this position in Seattle is $173,000.00 to $242,500.00. Employees in this role have the potential to increase their pay up to $277,000.00, which is the top of the range, based on ongoing, demonstrated, and sustained performance in the role.Starting pay for this role will vary based on multiple factors, including location, available budget, and an individual’s knowledge, skills, and experience. Pay ranges may be modified in the future.Expedia Group is proud to offer a wide range of benefits to support employees and their families, including medical / dental / vision, paid time off, and an Employee Assistance Program. To fuel each employee’s passion for travel, we offer a wellness & travel reimbursement, travel discounts, and an International Airlines Travel Agent (IATAN) membership. View our full list of benefits.Accommodation requestsIf you need assistance with any part of the application or recruiting process due to a disability, or other physical or mental health conditions, please reach out to our Recruiting Accommodations Team through the Accommodation Request.We are proud to be named as a Best Place to Work on Glassdoor in 2024 and be recognized for award-winning culture by organizations like Forbes, TIME, Disability : IN, and others.Expedia Group's family of brands includes : Brand Expedia®, Hotels.com®, Expedia® Partner Solutions, Vrbo®, trivago®, Orbitz®, Travelocity®, Hotwire®, Wotif®, ebookers®, CheapTickets®, Expedia Group™ Media Solutions, Expedia Local Expert®, CarRentals.com™, and Expedia Cruises™. © 2024 Expedia, Inc. All rights reserved. Trademarks and logos are the property of their respective owners. CST : 2029030-50Employment opportunities and job offers at Expedia Group will always come from Expedia Group’s Talent Acquisition and hiring teams. Never provide sensitive, personal information to someone unless you’re confident who the recipient is. Expedia Group does not extend job offers via email or any other messaging tools to individuals with whom we have not made prior contact. Our email domain is @expediagroup.com. The official website to find and apply for job openings at Expedia Group is careers.expediagroup.com / jobs.Expedia is committed to creating an inclusive work environment with a diverse workforce. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. This employer participates in E-Verify. The employer will provide the Social Security Administration (SSA) and, if necessary, the Department of Homeland Security (DHS) with information from each new employee's I-9 to confirm work authorization.