Event & Partnership Coordinator

Description:

Event & Partnership Coordinator – Detroit, MI Region

Location: Metro Detroit Area | Full-Time | Orangetheory Fitness

Do you thrive at the intersection of strategy, creativity, and community? L5 Fitness | Orangetheory Fitness is hiring an Event & Partnership Coordinator to support ten studios across the Metro-Detroit area. In this highly visible role, you’ll build brand awareness, activate grassroots campaigns, and support studios by driving high-quality leads and member growth.

This is a hands-on, out-in-the-community role—ideal for someone passionate about fitness, relationship-building, and local marketing. You’ll partner closely with our studio teams and regional marketing leaders to turn local leads into business impact.

What You’ll Do:

• Drive Local Lead Generation: Execute monthly events and activations to drive leads and traffic to studios
• Build Partnerships: Cultivate B2B relationships with schools, apartments, health groups, and businesses
• Support Studio Marketing: Oversee studio content calendars, email newsletters, and social media collaboration
• Create Local Content: Capture content and promotional photos/video during regular studio visits
• Boost Brand Awareness: Act as a community ambassador at wellness fairs, pop-ups, and sponsorships
• Track Results: Manage event leads, track performance, and provide marketing recaps and ROI reports

Compensation & Benefits:

• Competitive base salary with bonus potential tied to performance
• Mileage reimbursement and travel support
• Complimentary Orangetheory membership and branded gear
• Paid time off, wellness perks, and professional development opportunities

Requirements:

What You Bring:

• 2–4 years of marketing, community engagement, or field promotions experience
• Bachelor’s degree in marketing, communications, PR, or related field (or equivalent experience)
• Proven ability to plan and execute events and campaigns with measurable impact
• Self-starter mindset with a passion for wellness and fitness
• Comfortable capturing and editing social content on-site with minimal direction
• Organized, self-motivated, and comfortable working independently across multiple locations
• Must have reliable transportation and ability to travel between studios as needed
• Familiarity with MindBody, Canva, and Meta preferred