Marketing Analyst

Overview

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Responsibilities

You possess a passion for improving techniques, processes, tracking, analytics insights, predictive modeling and technology used by marketing to achieve our bold supply and demand growth goals.

You will help address the complex challenges of marketing effectiveness, ROI, optimization strategies, user behavior and channel effectiveness.

As a member of the marketing analytics team, you will also help define the way marketing performance is calibrated and help define what questions should be asked.

You'll play an important part in finding opportunity fields to help the marketing function scale as we develop acquisition, retention and brand love.

You will offer a deep marketing-driven data perspective while collaborating closely with Finance, Strategy, Operations and AdTech.

You will be on the forefront of analysis, leveraging our data sources to propose new ideas and drive key strategic decisions through both offline and online efforts.

What you\'ll do - Mine data and analytics at user level to gain a better understanding of their usage behaviors, including impacts of current marketing strategies

Be a key partner on the performance marketing team.

Collaborate during project planning / prioritization meetings, stakeholder meetings, data prioritization meetings, etc

Choose the proper metrics for tracking current and future experiments and marketing initiatives

Develop dashboards that provide insights and visualization into users and channel performance relative to KPIs, projections, and historical performance

Implement and analyze statistical tests like A / B tests or multivariate tests to provide understanding of marketing impact in business metrics.

Present findings to senior management to drive business and marketing decisions

Use tools such as Excel, SQL, R, Python and Tableau to work efficiently at scale

Job details

Seniority level : Mid-Senior level

Employment type : Contract

Job function : Information Technology

Industries : IT Services and IT Consulting

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