Director, Email

WHO WE ARE :

The National Multiple Sclerosis Society mobilizes people and resources to drive research for a cure and to address the challenges of everyone affected by MS. To fulfill this mission, the Society funds cutting-edge research, drives change through advocacy, facilitates professional education, collaborates with MS organizations around the world, and provides programs and services designed to help people with MS and their families move their lives forward. We partner with volunteers to accomplish our work. Staff members engage volunteers through effective and timely communications, facilitating meaningful opportunities, and continually seeking and providing feedback for reciprocal growth and learning.

Job Summary :

The Director, Email leads the Society's email and SMS program , including responsibility for development and implementation of channel strategies, end-to-end campaign execution, and performance management. The director collaborates with stakeholders Society-wide, leads an internal team, and manages agency relationship(s) to deliver high-impact and integrated campaigns that are aligned to organizational objectives and achieve program goals. This position demands strategic thinking, leadership, and expertise building best-in-class email and SMS programs that increase audience engagement and revenue generation.

Main Responsibilities :

Serve as the Society's email and SMS program subject matter expert

Develop and implement comprehensive, integrated, and audience-centric email and SMS marketing strategies aligned with Society objectives, with a strong focus on audience retention and activation

Define measures of success and use data and analytics tools to lead monitoring, track performance, and oversee reporting of campaigns and KPIs

Lead the planning, execution, and optimization of email and SMS campaigns designed to advance the Society's goals, with oversight responsibilities including channel-specific content strategy and development, integration with multi-channel marketing plans, personalization, production, QA, segmentation, templates, and testing

Manage creation and execution of the email and SMS marketing program calendar, which prioritizes relevance and frequency to prevent message fatigue

Ensure all email and SMS campaigns have consistency of brand, voice, and messaging, follow the Society's brand, language, and style guide, and comply with relevant regulations and best practices, such as CAN-SPAM and GDPR

Work collaboratively with other teams to ensure our storytelling, impact narratives, and calls-to-action are audience-centric and conversion-optimized

Partner with interdepartmental, cross-functional, and external agency stakeholders to align email and SMS program with acquisition and conversion strategies as well as operational plans and multi-channel marketing plans

Use data-driven insights to optimize strategies, plans, tactics, and outcomes on an ongoing basis and in real-time to make mid-campaign adjustments to maximize impact

Partner closely with interdepartmental teams and cross functional stakeholders

Manage email marketing budgets, ensuring efficient allocation of resources

Manage day-to-day agency relationship(s) and oversee execution and performance of agency campaigns

Manage email testing, validation, and inbox placement, including use of vendor solutions

Provide regular report-outs to marcomms leadership on channel performance and present to other Society leaders as needed to help inform decision-making

Manage and mentor the email team by providing guidance, feedback, and support as well as lead professional development and performance management for all team members

What We're Looking For :

6+ years of recent experience leading and growing multi-million-dollar email and SMS programs, including leadership roles with responsibility for managing internal teams, external agencies, and vendor budgets

Deep understanding of email and SMS marketing and expertise leading development, execution, and optimization of email and SMS strategies that support integrated, multi-channel plans and campaigns

Ability to track performance, analyze email and SMS performance data, identify areas for improvement, and put insights into action

Ability to anticipate, identify, and solve problems related to campaign performance and deliverability

Ongoing learning of the latest trends with the ability to adapt strategies accordingly

Strong strategic thinking, planning, and program management skills with an ability to manage multiple campaigns simultaneously

Excellent written and verbal communication and interpersonal skills

Experience building and mentoring a team of email and SMS professionals

Technological Skills :

Experience with email marketing platforms, CRM systems, and marketing automation tools such as Marketing Cloud, HubSpot, and Marketing Cloud Personalization

Experience with tools for project management, scheduling, analytics, and content creation, particularly Asana and Google Analytics

A cover letter is a required component of this application. Please include a letter that details how your experience aligns with the position's requirements and your interest in this role.

Location Requirements

Remote - Flexible Location

Work is primarily performed remotely, however, when possible and necessary, teams meet in person to conduct the business of the organization and build team relationships.

Application Submission Deadline :

To ensure equitable access, all roles are posted for a minimum of one week. After that time, postings may close at any point based on application volume and hiring needs. While we appreciate every application, we're unable to guarantee individual review or feedback due to the volume we receive. Thank you for considering a career with us - we value your interest and the time you've taken to apply.

Compensation | Benefits :

The estimated hiring compensation range for this role is $95,000-$110,000 . Final offers will be based on the candidate'sgeographic location, consider career experience and may vary from this range due to these and other factors.

You will have the opportunity for a highly competitive, comprehensive benefit package that the Society provides to employees. Your benefits include a considerable Paid Time Off Plan; Paid Holidays; 401k Retirement Savings Plan with Society match; Commuter Benefit Plan; Comprehensive Health & Welfare benefits including Medical, Dental, Vision, Flex Spending Accounts, Life Insurance, Disability Coverage, Spring Health Membership offering free therapy and professional coaching, as well as additional voluntary benefit offerings. Not to mention, you will join an incredible mission focused team of people!

We're committed to supporting the growth of every employee through a structured and transparent approach to career development . We use Talent Portraits to define clear expectations, development opportunities, and advancement paths - whether you're growing as a people leader or deepening your expertise as an individual contributor. Each role is thoughtfully placed within one of these pathways (Leadership or Partner) to help you understand how it fits into our broader organization and your potential career journey.

This position is classified as Leader - Leading Others

The National MS Society is committed to building a diverse and inclusive workforce. We strive to create a workforce that reflects the communities we serve and where everyone feels empowered to bring their authentic selves to work. We need you and your unique talents and perspectives to help us write the last chapter on MS.

APPLICATION INSTRUCTIONS :

We appreciate your consideration of our job opportunities and strive to make it as effortless as possible to apply for our positions. With only a few required sections and the option to use our resume parsing tool, we aim to streamline the application experience, saving you time and effort. Additionally, if you wish to include a cover letter with your application, please feel free to attach it along with your resume , and any other documents required, to the Resume / CV document upload section at the bottom of the My Experience page. We appreciate your interest in joining our team and look forward to receiving your application!

Important : You will not be able to modify your application after you submit it. The "My Experience" page is the only opportunity to add your cover letter and supporting document attachments. If you experience any trouble submitting your materials, please check out our FAQ & Contact Us page .