Account Director, Lifestyle

Account Director (Lifestyle)

Who We Are

At M Booth, we produce award-winning, culturally-resonant, and buzz-worthy campaigns that move key audiences to action.

We are relentlessly passionate about our clients and their business, whether that means developing scrappy campaigns and content that breaks through, maximizing earned to reach key audiences, leading in digital innovation, or unleashing insights that unlock ideas that win in the marketplace. And we have a bold belief that our work can and should contribute to an equitable world.

Our agency was born 40 years ago with entrepreneurial roots, a people-first culture, and a passion for creativity and innovation. As we look to the future we believe Only the Bold will make a lasting impact and change. From culture to creative, in today's world BOLD moves everything we do.

We have an immediate opening for an Account Director to join our growing Consumer Lifestyle Team. We are a work-hard play-hard team from a variety of professional backgrounds. We believe in creativity, being nimble, moving quickly to capitalize on opportunities and delivering exceptional work to our clients. A successful candidate will be hungry to learn and grow in the lifestyle space, supporting breakthrough earned press efforts on a team that blends PR discipline with a robust influencer and digital background

All candidates should bring at least 7-8 years' experience and ideally expertise in the lifestyle industries - from booze to packaged goods - helping to manage multiple accounts, as well as mentoring and managing a team.

What You'll Do :

As an Account Director, you are a team lead on running critical pieces of the business, managing account teams and being a client counselor. You'll manage complex projects, lead and inspire team reports, and serve as a client counselor on the PR, partnerships, events / experiential and influencer programming front. You're expected to be tenacious in motivating teams, inspiring clients as you go above-and-beyond to understand their business and managing up in an effective manager to senior leadership.

The AD is drafting and creating programs and drives development of client budgets. At this level, you have a strong grasp of team and billable work as it relates to staff and client budgeting. You are also playing a pivotal role in selling in projects to clients and also participating in new business.

Responsibilities

Client Leadership

• Actively provide strategic counsel and be strategic voice for the client
• Strive for excellence in client service
• Build strong relationship that establishes trust with PR client
• Serve as a day-to-day client lead
• Lead weekly calls with clients
• Supervise and direct account teams on communicating client deliverables
• Provide strong editorial support and strategic counsel to teams + clients
• Create programmatic synergies between press, influencer + social efforts on behalf of clients

Project Management

Team Management

Planning

What You'll Bring

What We'll Bring

Here are a few highlights of our benefits offerings as an M Boother :

(New hires are typically brought into the organization between the minimum to midpoint of the salary range posted depending on qualifications, internal equity, and the budgeted amount for the role.)

Location : Tri-State area (NY, NJ, CT) within easy reach of New York City area to come in for day trips.

We believe that our best work happens in a hybrid working environment. If you are in the NYC (or commutable surrounding distance) hub we want to see you in person 2 days a week. That could mean in our office, in our client's office, on the road with them or attending an industry event.

M Booth & Associates is an equal opportunity employer. All candidates will be considered for employment without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.