Paid Media Consultant

Paid Media Consultant

We're an award-winning data, media and tech consultancy and a leading Google and Adobe partner that helps brands and agencies think beyond clicks and conversions to unlock new opportunities for growth. We thrive on rolling up our sleeves and digging into the tough stuff for our 800+ clients. And we love getting them the most ROI from their digital marketing. If you're up for the challenge, join us. Let's move fearlessly forward together.

Adswerve is looking for a Paid Media Consultant to join the team. The role is ideal for someone who is innately curious about data, media, and the "why" and "how" of digital media. The Media Consultant will work directly within our Agency Business portfolio, collaborating with external agency partners to drive media strategy, optimize campaigns, and deliver exceptional business impact. We are seeking a proactive, approachable, and self-starting media enthusiast with paid media and omni-channel expertise with deep knowledge of the ad tech landscape, whose primary mission is to assist and drive measurable impact for our partners' marketers.

Responsibilities

Advanced Technical Execution

• Provide expert SEM guidance on bid strategies, value-based bidding, keyword recommendations, audience strategy, and integrating offline-to-online data opportunities.
• Create tailored media plans, trafficking documents, tagging toolkits, and campaign architecture setups for Google Marketing Platform (SA360, CM360, DV360), Google Ads, and other leading DSPs (e.g., The Trade Desk, Amazon DSP).
• Act as a technical reference for SA360, Google Ads, CM360, DV360 involving cross-platform tracking, resolving complex issues related to trafficking, discrepancies, configuration, and advising on best practices.
• Master GMP's measurement and reporting capabilities (CM360, GA4), connecting advertising investment data with business outcomes.

Media & Ad Tech Consulting

Business Growth & Collaboration

Experience

Preferred Experience

This position pays a base salary of $80,000 to $100,000 per year. Wage differential is based on training and experience.

Our team of 250+ employees is spread out across 26 states and six countries. We keep everyone connected remotely with a team-oriented culture where everyone contributes and feels valued for their skills and unique perspectives. If you want to work alongside the best and brightest analytics minds, we'd love to hear from you. You can get hands-on with the latest ad tech, work with exciting clients and pave the way for new industry processes and advancements. All while working for a company that prioritizes your work-life balance. Plus, we offer full-time Adswerve employees benefits you'll love :

Adswerve is an Equal Opportunity and E-Verify Employer. All qualified applicants will receive consideration without regard to race, color, ancestry, national origin, gender, sexual orientation, marital status, religion, age, physical or mental disability, medical condition, gender identity, gender expression, results of genetic testing, service in the military, or on any other basis that would be in violation of any applicable federal, state, or local law. Adswerve will provide the Social Security Administration (SSA) and, if necessary, the Department of Homeland Security (DHS) with information from each new employee's Form I-9 to confirm work authorization.