Product Marketing Specialist

Description

At iBUYPOWER, we're looking for a dynamic Product Marketing Specialist to who can bridge the gap between technical expertise and compelling marketing strategies. This Marketing role requires someone who can translate and understand various PC hardware, our offered gaming PC products, and technical information into engaging content while driving impactful marketing campaigns that resonate with our gaming and tech-savvy audience.

Key Responsibilities

• Demonstrate extensive knowledge of PC hardware components, including CPUs, GPUs, motherboards, cooling solutions, and peripherals.
• Create technical content that effectively communicates product features and benefits to both novice and expert gaming audiences.
• Stay current with industry trends, hardware releases, and competitive offerings in the custom PC and gaming space.
• Collaborate with technical teams to ensure accurate representation of product specifications and capabilities.
• Work hand in hand with Brand Marketing, Community and Social teams on campaign messaging and delivery tactics.
• Co-develop marketing strategies for iBUYPOWER's custom PC building services, including RDY, Easy Builder and Configurator options.
• Conceptualize, plan, and execute product launch campaigns for new PC builds, components, and gaming peripherals.
• Create and implement campaigns highlighting iBUYPOWER's unique value propositions, such as professional assembly, warranty services, and customer support.
• Collaborate with our Web and Digital Marketing team to conduct thorough post-campaign analysis to measure effectiveness and ROI.
• Document campaign learnings, success metrics, and areas for improvement.
• Develop data-driven recommendations for future campaign optimization.
• Create comprehensive post-mortem reports for both product and service based campaigns.

Skills, Knowledge and Expertise

Benefits

iBUYPOWER symbolizes several key beliefs : unity, strength, ambition, and perseverance. These are fundamental attributes of life inside and outside of gaming. You need them all to win. Leading the pack, iBUYPOWER is gaming, defined.

Since 1999, iBUYPOWER has been delivering on its promise to build the best gaming systems for the most discerning gamers. Even in a time when PCs were not as ubiquitous as they are today, we fueled the passion for gaming by giving our customers the highest quality in custom built computers. Our systems have since become the backbone for professional gamers, game developers, LAN centers, major esports tournaments, and every day consumers.

iBUYPOWER has worked intimately with brands such as Intel, NVIDIA, AMD, Microsoft, Western Digital, Asus, Bethesda, MLG, and many more. Superior performance, reliability, cutting edge technology, and timely production make iBUYPOWER the authority in PC gaming.