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B2B Strategic Marketing Manager (Healthcare Industry) - C2H (Newark, NJ)

B2B Strategic Marketing Manager (Healthcare Industry) - C2H (Newark, NJ)

Atlantic Partners CorporationNewark, NJ, US
1 day ago
Job type
  • Full-time
Job description

Job Description

Our client is seeking a strategic and agile Senior Marketing Manager to lead marketing for the Health Plans customer segment. This role is responsible for shaping messaging, driving go-to-market strategy, and executing demand generation campaigns that grow engagement and pipeline within payer organizations. The ideal candidate brings deep B2B healthcare marketing experience, a passion for translating complex capabilities into clear value, and the ability to deliver measurable impact across multi-channel programs.

Key Responsibilities :

Strategy & Planning :

  • Define and refine messaging frameworks and positioning to strengthen brand and value proposition with health plan buyers.
  • Develop and execute multi-channel go-to-market strategies that accelerate pipeline growth and revenue across priority personas (marketing, clinical, IT, strategy leaders within payer organizations).
  • Identify and scale high-performing channels email, paid media, webinars, SEO, and events to maximize ROI.
  • Leverage data and market insights to uncover payer-specific opportunities, inform targeting, and refine campaigns.
  • Contribute to go-to-market planning for payer product integrations, partnerships, and platform launches.
  • Partner with Product Marketing to translate solutions into payer-specific value stories that drive adoption.

Campaigns & Execution :

  • Lead the development and execution of integrated campaigns targeting payer accounts, from top-of-funnel awareness through sales enablement.
  • Build tailored assets pitch decks, 1-pagers, case studies that address the unique needs of health plans.
  • Collaborate across content, design, and digital teams to launch landing pages, emails, paid media, webinars, and event activations.
  • Leverage AI-enabled tools for faster execution, from drafting copy briefs to surfacing actionable insights.
  • Experiment with new approaches and tools to improve campaign speed, efficiency, and impact.

    • Cross-functional Alignment :

  • Partner closely with Strategic Accounts, Sales, and Product to ensure alignment on payer strategy and messaging.
  • Collaborate with the Demand Generation team to optimize funnel performance and segment-specific KPIs.
  • Share buyer insights(payer decision-makers, influencers, and procurement stakeholders) to inform content and campaign strategies.
  • Maintain the marketing calendar and editorial road map for health plan initiatives.

    • Measurement & Reporting :

  • Monitor campaign performance and deliver actionable insights to refine messaging, targeting, and segmentation.
  • Track and report on KPIs including MQLs, SQLs, engagement, and influenced pipeline.
  • Provide regular updates to leadership, highlighting wins, challenges, and next steps.
  • Drive continuous improvement by leveraging data for deeper personalization and better conversion.

    • Product & Market Expertise :

  • Serve as a subject matter expert on payer audiences, market trends, and competitive dynamics.
  • Maintain a library of reusable content and resources tailored for health plan engagement.
  • Stay current on emerging payer business models, value-based care initiatives, and policy trends to inform strategy.

    • Required Qualifications :

  • 5+ years ofB2B marketing experience in healthcare, ideally with health plans, payers, or health tech organizations.
  • Proven success ingo-to-market strategy, campaign execution, and demand generation for healthcare audiences.
  • Strong storytelling and communication skills, able to simplify complex capabilities into compelling narratives for both technical and business audiences.
  • Ability to lead cross-functional projects and influence across a matrixed organization.
  • Data-driven mindset with experience leveraging CRM and marketing platforms(Salesforce, Pardot, 6sense, LinkedIn Campaign Manager, Monday.com).

    • Preferred Qualifications :

  • Experience in payer marketing, health IT, or digital health startups.
  • Familiarity with diverse payer buyer personas, including product, clinical, strategy, and innovation leaders.
  • Background in developing sales enablement and customer success materials.
  • Comfortable navigating fast-moving, high-growth environments and embracing change.
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