Brand Manager

Job Title : Brand Manager

Job Location : Pawtucket, RI

Job Duration : 4 Months on W2

Description :

A day in the life of a Global Brand Development & Marketing Manager :

• Develop and deliver a global marketing plan based on key brand initiatives, anchored in consumer insights, and aligned with brand and entertainment strategy.
• Partnering with internal and external resources, you will be responsible for leading and implementing cohesive, impactful brand marketing programs along with comprehensive global marketing, including Paid Media Assets, Merchandising Guides, eCommerce assets, and more.
• Lead and collaborate with key partners including Brand Publicity, Integrated Media and Regional Marketing Teams to execute cohesive, impactful marketing programs across multiple consumer touch points to drive sales
• Work with Design and Development to build an innovative toy line that is inspired by the Toy Strategy and improves channel growth opportunities and global retailer priorities
• Maintain current knowledge of consumer, product and marketing trends and competitive landscape.
• Analyze and interpret category data while collaborating with research team to inform the strategy
• Working with leadership team, ensuring the brand has a relevant long term consumer position and achieves maximum volume profit / growth.
• Managing one direct report on the day-to-day responsibilities as well as having impactful career conversations to develop their long-term growth.

Required Education :

Required Years of Experience :

Minimum of 4+ years of progressive experience supporting a fully integrated marketing program

Typically possesses 3 to 6 years of relevant work experience.

Desired Skills