Director, CRM Operations & Martech

Director, CRM Operations & Martech

The Aspen Group (TAG) is one of the largest and most trusted retail healthcare business support organizations in the U.S. and has supported over 20,000 healthcare professionals and team members with close to 1,500 health and wellness offices across 48 states in four distinct categories : dental care, urgent care, medical aesthetics, and animal health. Working in partnership with independent practice owners and clinicians, the team is united by a single purpose : to prove that healthcare can be better and smarter for everyone. TAG provides a comprehensive suite of centralized business support services that power the impact of five consumer-facing businesses : Aspen Dental, ClearChoice Dental Implant Centers, WellNow Urgent Care, Chapter Aesthetic Studio, and Lovet Pet Health Care. Each brand has access to a deep community of experts, tools and resources to grow their practices, and an unwavering commitment to delivering high-quality consumer healthcare experiences at scale. As a reflection of our current needs and planned growth, we are very pleased to offer a new opportunity to join our dedicated team as Director, CRM Operations & Martech.

Position Overview

Reporting to the VP of CRM, the Director, CRM Operations will lead the vision, strategy, and roadmap for CRM, CDP, and marketing automation platforms. This role will drive innovation in personalization and customer engagement, building scalable, data-driven journeys that deliver both immediate business impact and long-term value. This role will also optimize and streamline our digital marketing processes, technology, and data-driven initiatives. This role is responsible for ensuring the efficiency of campaign execution, enhancing marketing technology stack capabilities, and driving data integrity and compliance. The ideal candidate is process-driven, analytical, and experienced in managing marketing automation, operations, and cross-functional collaboration. Partnering with cross-functional teams, this leader will shape the future of how we connect with customers across the entire experience transforming data into meaningful engagement at scale.

Key Responsibilities

Product Strategy & Ownership

• Define and communicate the personalization vision, strategy, priorities, and KPIs
• Lead CRM and personalized campaign execution with cross-functional teams
• Evaluate and integrate Martech platforms to scale customer engagement
• Deliver top activation use cases such as advanced segmentation, lead enrichment, and journey orchestration

Strategic & Analytical Leadership

Customer Journey & Personalization

Background in customer journey mapping or omni-channel orchestration

Data Activation & Optimization

Leadership & Collaboration

Compliance & Best Practices

Qualifications

10+ years in digital product management with deep expertise in CRM, CDP, or Martech platforms

Hands-on experience with Salesforce, CDPs (Datacloud preferred), and automation tools

Proven track record driving personalization, segmentation, and data-driven marketing at scale

Knowledge of data privacy, consent management, and compliance (GDPR, CCPA, HIPAA)

Strong ability to turn technical architecture and customer insights into scalable business solutions

Demonstrated success leading cross-functional teams and delivering measurable results

Entrepreneurial mindset with strong problem-solving and innovation skills

Excellent analytical, communication, and collaboration skills

Salary : Annual pay range : $150,000 - $180,000, plus bonus / incentives

A generous benefits package that includes paid time off, health, dental, vision, and 401(k) savings plan with match