Senior Manager, GTM Business Systems

Senior Manager, GTM Business Systems

Braze is a leading customer engagement platform, powering relevant and memorable experiences between brands and their customers. We are seeking a Senior Manager, GTM Business Systems, to lead our go-to-market (GTM) business systems analysts team, and define the strategic roadmap for our GTM technology stack. This is a very critical and visible leadership role for an experienced and visionary professional who can combine a deep understanding of business processes and best practices, with a mastery of technology to drive operational excellence and accelerate company growth.

You will be responsible for overseeing the strategy, roadmap, development, ownership, and maintenance of all business systems supporting our Marketing, Demand Gen, Business Development, Sales, Account Management, Pricing & Packaging, Deal Desk, and Partnerships business functions. This role demands a leader who can not only manage a team of talented business systems analysts, but also serve as a strategic technology partner to executive leadership.

What You'll Do

• Lead, mentor, grow and develop a high-performing team of Business Systems Analysts, fostering a culture of innovation, collaboration, and continuous improvement.
• Drive delivery excellence through iterative shipping with clear acceptance criteria, UAT protocols, and comprehensive documentation (discovery docs, BRDs, FRDs, SOPs) that enable effective system adoption.
• Develop, own, and execute the multi-year strategic roadmap for our GTM technology stack, ensuring it aligns with Braze's business goals and growth targets.
• Build and maintain strong relationships with executive stakeholders in Marketing, Demand Gen, Business Development, Sales, Account Management, Pricing & Packaging, Deal Desk, and Partnerships business functions. Understand their long term objectives, and translate into scalable and efficient technology strategy and roadmap, and communicate decisions, tradeoffs, and outcomes transparently.
• Collaborate closely with the GTM Ops and GTM Productivity teams to drive organizational efficiencies.
• Oversee the full lifecycle of major GTM systems initiatives, from initiation, vendor selection and implementation, to ongoing ownership, optimization and governance.
• Identify opportunities to leverage AI-driven solutions to enhance GTM processes, improve user experience, reduce manual work, and solve business pain points.
• Serve as the principal advisor on all GTM systems matters, guiding cross-functional projects and ensuring a cohesive and integrated technology ecosystem.
• Stay abreast of emerging GTM technologies and industry trends, evaluating their potential application to enhance Braze's GTM capabilities.
• Negotiate and manage vendor relationships for GTM technology solutions, optimizing value and service levels.
• Own and manage the GTM systems, and their budget and resources, making strategic decisions on technology investments and resource allocation.
• Build subject matter expertise within the team across all the GTM process areas.
• Drive Business Analysis and Architecture best practices within the team.
• Communicate complex technical strategies and project statuses to executive leadership, translating technical details into clear business value.

Who You Are

Bonus Points If You Have

For candidates based in the United States, the pay range for this position at the start of employment is expected to be between $164,700 - $183,000 / year with an expected On Target Earnings (OTE) between $193,800 - $215,300 / year (including bonus or commission). Your exact offer may vary depending on multiple individualized factors, including market location, job-related knowledge, skills, and experience. In addition to cash compensation, Braze offers full- and part-time employees a comprehensive Total Rewards package that includes equity grants of restricted stock (RSUs) so that all Braze employees own a piece of our company.