Marketing Specialist Job at Corewell Health in Grand Rapids

Job Summary

Priority Health is seeking a passionate and experienced Senior Member Communications Marketing Specialist to join the marketing team. We need someone who thrives in a fast-paced, environment, and can collaboratively craft solutions that create a win for both the member and for our internal teams.

The ideal candidate is hungry, humble, people smart, and dedicated to excellence. This person should bring a skill set that is relational, strategic and tactical, with the ability to manage multiple large-scale projects and campaigns. They will need to be comfortable and experienced in using data-driven insights to develop integrated marketing plans and communication campaigns that accelerate member engagement and affinity for Priority Health.

This individual will provide consulting, strategy development, and campaign execution to our group commercial line of business, our specialty groups, and their respective benefits and products in order to create a best-in-class experience for our Priority Health members.

Essential Functions

• Passionate about marketing and communications
• Self-motivated, hardworking, and driven
• Resilient, positive, and professional
• Well-organized, proactive, responsible, and accurate
• Committed to and passionate about helping people live healthier lives
• Open to learning and growing within multiple marketing functions
• 5+ years of marketing communications, brand management, or similar experience
• 3+ years in healthcare, preferably within a payer organization, or 3+ years in a B2B organization
• Proven, demonstrated experience in building, executing, and measuring strategic marketing campaigns
• Excellent project management skills with ability to plan, organize, and facilitate multiple concurrent projects and campaigns while meeting deadlines
• Strong cross-functional communications skills with the ability to navigate complex challenges and resolve conflicts internally and externally
• Ability to measure and report on campaigns for continuous improvement and ROI
• Ability to see the larger picture, while maintaining a strong attention to detail
• Ongoing drive to understand emerging trends and best practices in marketing, digital channels, and customer experience.
• Experience with PowerPoint, Excel, project management systems (Asana, etc.), and digital asset management systems.

Qualifications

Required

Preferred

About Corewell Health

As a team member at Corewell Health, you will play an essential role in delivering personalized health care to our patients, members and our communities. We are committed to cultivating and investing in YOU. Our top-notch teams are comprised of collaborators, leaders and innovators that continue to build on one shared mission statement - to improve health, instill humanity and inspire hope. Join a nationally recognized health system with an ambitious vision of continued advancement and excellence.

How Corewell Health cares for you

Comprehensive benefits package to meet your financial, health, and work / life balance goals. Learn more here.

On-demand pay program powered by Payactiv

Discounts directory with deals on the things that matter to you, like restaurants, phone plans, spas, and more!

Optional identity theft protection, home and auto insurance, pet insurance

Traditional and Roth retirement options with service contribution and match savings

Eligibility for benefits is determined by employment type and status

Primary Location

SITE - Priority Health - 1241 E Beltline - Grand Rapids

Department Name

PH - Member Communications

Employment Type

Full time

Shift

Day (United States of America)

Weekly Scheduled Hours

40

Hours of Work

8 : 00 a.m. - 5 : 00 p.m.

Days Worked

Monday to Friday

Weekend Frequency

N / A

CURRENT COREWELL HEALTH TEAM MEMBERS - Please apply through Find Jobs from your Workday team member account. This career site is for Non-Corewell Health team members only.

Corewell Health is committed to providing a safe environment for our team members, patients, visitors, and community. We require a drug-free workplace and require team members to comply with the MMR, Varicella, Tdap, and Influenza vaccine requirement if in an on-site or hybrid workplace category. We are committed to supporting prospective team members who require reasonable accommodations to participate in the job application process, to perform the essential functions of a job, or to enjoy equal benefits and privileges of employment due to a disability, pregnancy, or sincerely held religious belief.

Corewell Health grants equal employment opportunity to all qualified persons without regard to race, color, national origin, sex, disability, age, religion, genetic information, marital status, height, weight, gender, pregnancy, sexual orientation, gender identity or expression, veteran status, or any other legally protected category.

An interconnected, collaborative culture where all are encouraged to bring their whole selves to work, is vital to the health of our organization. As a health system, we advocate for equity as we care for our patients, our communities, and each other. From workshops that develop cultural intelligence, to our inclusion resource groups for people to find community and empowerment at work, we are dedicated to ongoing resources that advance our values of diversity, equity, and inclusion in all that we do. We invite those that share in our commitment to join our team.

You may request assistance in completing the application process by calling 616.486.7447.