Senior Consumer Insights Manager
VirtualVocationsColumbia, South Carolina, United States30+ days ago
Job type
- Full-time
Job description
A company is looking for a Sr. Consumer Insights Manager to lead marketing and research initiatives.
Key Responsibilities
Lead the design and execution of primary research studies to generate actionable insights
Drive comprehensive marketing programs to build brand awareness and adoption for key service offerings
Plan and execute engaging online campaigns, including email initiatives and strategic digital placements
Required Qualifications
10+ years of professional marketing research experience
Proven experience in advertising research across multiple international markets
Proficiency in analytical software such as Q, R, SPSS, SAS, STATA, and Excel Pivot Tables
Bachelor's degree or an advanced degree in business, marketing, statistics, or a related field
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Manager Consumer • Columbia, South Carolina, United States
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