Director, Marketplace Sales

Director Of Marketplace Sales

Looking for a way to make an impact and help people?

Join PacificSource and help our members access quality, affordable care! PacificSource is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to status as a protected veteran or a qualified individual with a disability, or other protected status, such as race, religion, color, sex, sexual orientation, gender identity, national origin, genetic information or age. PacificSource values the diversity of our community, including those we hire and serve. We are committed to creating and fostering a work environment in which individual differences and diversity are appreciated, respected and responded to in ways that fully develop and utilize each person's talents and strengths.

The Director of Marketplace Sales is responsible for managing operations and supporting strategy execution within Medicare Sales, Individual Sales, Dual Special Needs Program (DSNP) Sales, and Program of All-inclusive Care for the Elderly (PACE) Sales / Enrollment within the three-state operating area. The Director will manage and coordinate three distinct distribution channels : direct to consumer, broker channels, and community-based referrals. This role will be responsible for actively and positively representing PacificSource in the marketplace and in the broader business community. The Director of Marketplace Sales will implement alignment strategies and tactics to support competitive positioning, contribute to Lines of Business (LOB) performance, create superior market share, and a sustained competitive advantage. This role will collaborate with the Executive VP and Chief Sales and Marketing Officer and will coordinate with other departments within PacificSource to execute plans that support growth and financial performance goals for PacificSource Health Plans.

Essential Responsibilities :

• Develop and implement individualized sales and distribution strategies for four LOBs (Medicare, Individual, DSNP, PACE); working directly with senior leadership to achieve growth and profitability goals of PacificSource. Ensure that plans align with and advance the enterprise strategic plan and annual work plan for the respective LOBs.
• Manage member acquisition and retention strategies, including evaluating market profitability. Ensure progress towards profitable member acquisition through regular analysis and review.
• Ensure all lines of business meet all Centers for Medicare and Medicaid Services (CMS) and state regulatory and contractual requirements.
• Foster and strengthen relationships with PacificSource's Medicare, Individual, DSNP, and PACE provider partners, brokers, regulators, and other internal and external stakeholders, including the Medicaid and Employer Group LOB. Contribute in LOB governance model.
• Maintain high community visibility in all markets, ensuring that PacificSource participates in conversations and activities which may result in generating future sales. This includes connecting with community resources such as care finders, care coordinators, and other healthcare resource aggregators.
• Partner closely with the Director of Enterprise Sales Strategy, state Market Presidents, Regional Sales Directors, and other leadership to align strategies across regions and functions. Support LOB leaders in managing the Profit & Loss for the respective areas of responsibility. Act as a subject matter expert for Marketplace, traditional Medicare, DNSP, and PACE sales.
• Closely track service levels and adjust operations and strategies as needed to maintain high levels of service. Monitor all relevant metrics, maintain dashboards and reporting, and communicate status to senior leadership.
• Collaborate with product development team to support the development of and enhancement of marketable products in respective service areas.
• Manage internal and external commission strategies and ensure effective execution. Track monitor and report organizational and individual Sales Goals, according to standard protocols established.
• Medicare LOB : Support development and execution of Medicare business strategies in partnership with Sales, Marketing and other leaders within the organization. Monitor performance and recommend adjustments and maintain positive broker relationships across operating areas. Ensure education and distribution channels are informed about company products and services.
• Individual LOB : Lead field sales and inside sales operations, focusing on efficiency, quality, and developing high-quality sales and customer service skills across all teams. Guide broker channel strategy and explore alternative distribution opportunities. Support innovative direct-to-consumer sales initiatives to drive growth in Individual LOB.
• DSNP LOB : Contribute to DSNP sales strategies and collaborate with other LOB leaders to maintain alignment and across the organization.
• PACE LOB : Coordinate Sales and Marketing (SAM) PACE-related activities and projects, ensuring timely communication across teams. Support development of referral and broker strategies to optimize enrollment and profitability. This includes direct-to-consumer sales and marketing.
• Manage lead generation and conversion activities in collaboration with marketing teams, ensuring alignment with department goals.
• Direct the development, implementation and communication of department programs.
• Responsible for hiring, staff development, coaching, performance reviews, corrective actions, and termination of employees. Provide feedback, including regular one-on-ones and performance evaluations, for direct reports. Develop and monitor annual department budgets.
• Actively participate in various strategic and internal committees in order to disseminate information within the organization and represent company philosophy.

Supporting Responsibilities :

Success Profile :

Work Experience : Minimum of 10 years of experience in health insurance or health insurance sales, with experience in Medicare products. Well-developed relationships within the insurance community. Management or supervisory experience required.

Education, Certificates, Licenses : Current Department of Insurance Life and Health License or eligible to obtain one within 6 months in the role. Bachelor's degree required. Candidates with an Associate's degree and 2 years of relevant experience, or a high school diploma and 4 years of relevant experience, in addition to the required minimum years of Work Experience will also be considered.

Knowledge : Excellent communication skills, both written and verbal. Basic math skills required, including percentages, ratios, graphing and spreadsheet skills. Ability to communicate effectively with all types of individuals including senior leadership. Requires ability to define and prioritize problems and manage workload without direct supervision. Ability to develop a thorough understanding of PacificSource products and the competitive environment. A working knowledge of underwriting and risk factors. Ability to work reliably and professionally both inside and outside the organization. Must have the ability to be self-motivated and self-directed in daily work. Thorough understanding of health insurance issues, both national and State, and the factors that affect the insurance market. Demonstrated proficiency in Individual sales. Excellent public relations skills and public speaking ability. Ability to effectively explain plans and administration to groups of varying educational backgrounds and familiarity with benefits. Ability to effectively communicate with various internal departments.

Competencies :

Environment : Work inside in a general office setting with ergonomically configured equipment. Travel is required approximately 40% of the time.

Skills : Accountable leadership, Business & financial acumen, Empowerment, Influential Communications, Situational Leadership, Strategic Planning

Our Values : We live and breathe our values. In fact, our culture is driven by these seven core values which guide us in how we do business :

Physical Requirements : Stoop and bend. Sit and / or stand for extended periods of time while performing core job functions. Repetitive motions to include typing, sorting and filing. Light lifting and carrying of files and business materials. Ability to read and comprehend both written and spoken English. Communicate clearly and effectively.

Disclaimer : This job description indicates the general nature and level of work performed by employees within this position and is subject to change. It is not designed to contain or be interpreted as a comprehensive list of all duties, responsibilities, and qualifications required of employees