Marketing Coordinator Job at EagleView in City of Rochester

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This range is provided by EagleView. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

Base pay range

22.75 / hr - $24.00 / hr

About Us

EagleView is a leading provider of aerial imagery, property insights and software that transforms the way people work. EagleView holds more than 300 patents and owns a large geospatial data and imagery library encompassing 94 percent of the US population. EagleView provides the most accurate data, enabling customers in the government, construction, solar and insurance industries to make timely, informed and better decisions.Â

Overview

In this role as Marketing Coordinator, you will work with a cross-functional team to plan and execute digital marketing strategies, content creation, and audience engagement across various platforms. You have a strong understanding of social media, email marketing, and content strategy and know how to drive engagement and positive outcomes. You have experience managing email marketing campaigns, blogs, and social media accounts, and are familiar with B2B marketing best practices. You stay up to date on the ever-changing digital landscape and use data-driven insights to improve marketing performance.

Responsibilities

Social Media Marketing :

• Create, manage and schedule posts across social media platforms (Facebook, Instagram, LinkedIn, Twitter, YouTube, etc.).

• Engage with the audience by responding to comments, messages, and mentions.

• Monitor trends and suggest creative ways to increase brand awareness.

• Assist in the creation of graphics, videos, and other visual content.

• Conduct interviews with subject matter experts for social media content.

• Travel onsite to film social media content.

Email Marketing

• Assist in building and sending email campaigns using HubSpot.

• Segment email lists and personalize content to improve engagement.

• Perform QA on each email before it is sent.

• Track and analyze email campaign performance (open rates, click-through rates, conversions).

General Marketing Support

• Assist in creating marketing reports and analyzing campaign performance.

• Help organize and coordinate marketing projects, events, and campaigns.

• Conduct market research and competitor analysis.

• Maintain and update marketing assets, templates, and documentation.

You're our ideal candidate if you are…

• Intellectually curious and analytical You have a good balance of business, technology, and market knowledge and can quickly analyze a situation and ask the right questions.
• Goal oriented and tenacious You're self-motivated and structured in how you tackle and bring projects to a close. You enjoy the challenge of figuring out creative solutions to problems.
• A good communicator and collaborator You're proactive and clear in your communications to a variety of audiences. You're a team player who appreciates collaborating with a variety of functions with different perspectives. You enjoy "bringing it all together".
• A multitasker You can prioritize activities and deliverables, manage multiple projects effectively and drive them to completion with a focus on producing measurable results.
• Able to deal with ambiguity You can be flexible and agile to adjust plans and strategy and apply new learning.
• A big picture thinker You can think strategically about a portfolio of solutions and contribute to broader product and go to market strategy for a product family.

Qualifications

Preferred Experience

This job description is not an exclusive or exhaustive list of all job functions that a workforce member in this position may be asked to perform. Duties and responsibilities can be changed, expanded, reduced, or delegated by management to meet the business needs of the company.

EEO Statement

The compensation offered to the successful candidate will be based on a variety of factors, including but not limited to, the candidate's work experience, education and licenses, work-related training, key skills, the core duties of the role and its associated responsibilities, additional benefits offered, and the location where the work will be performed. All Fulltime (30+ hours) employees are eligible for PTO, Sick, and Parental Leave; Medical, Dental, and Vision Insurance; 401(k) Plan; Health Savings Account; Life Insurance; Employee Assistance Program; Pet Insurance. This is a full-time hybrid position in our Rochester, NY office with a compensation range of $22.75 - $24.00 per hour.

As an Equal Opportunity and E-Verify Employer, EagleView Technologies does not discriminate on the basis of any legally protected status or characteristic. Protected veterans and individuals with disabilities are encouraged to apply. We are committed to giving all applicants equal opportunity to participate in the application process and are open to discussing reasonable accommodations for candidates with disabilities.

Seniority level

Seniority level

Entry level

Employment type

Employment type

Full-time

Job function

Job function

Advertising

Industries

Advertising Services

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