Associate Director, Pass Program Strategy And Marketing
Working with Us Challenging. Meaningful. Life-changing. Those aren't words that are usually associated with a job. But working at Bristol Myers Squibb is anything but usual. Here, uniquely interesting work happens every day, in every department. From optimizing a production line to the latest breakthroughs in cell therapy, this is work that transforms the lives of patients, and the careers of those who do it. You'll get the chance to grow and thrive through opportunities uncommon in scale and scope, alongside high-achieving teams. Take your career farther than you thought possible.
Bristol Myers Squibb recognizes the importance of balance and flexibility in our work environment. We offer a wide variety of competitive benefits, services and programs that provide our employees with the resources to pursue their goals, both at work and in their personal lives.
The Associate Director, PASS Program Strategy and Marketing will play a critical role in the execution and continuous improvement of Patient Access & Support Services (PASS) across the BMS portfolio, with a primary focus on Cardiovascular, Immunology, and Neuroscience patient support programs. This role is ideal for someone who thrives driving strategic problem-solving, cross-functional collaboration, and operational excellence supporting patient access to medications and treatment.
As a key contributor, the Associate Director will lead complex and high-volume program launches and management efforts, resolve escalated customer issues, and drive enhancements to ensure programs meet evolving customer needs. This person will be responsible for developing reimbursement materials, ensuring compliance with legal and regulatory standards, and championing a patient-centric approach to minimize access barriers for BMS patients all while working with a diverse and robust matrix of internal and external stakeholders.
Responsibilities
- Lead or support operational and program management for assigned brands ensuring timely and effective support for patients.
- Lead and foster collaboration with cross-matrix partners (HCP Marketing, market research, insights / analytics, patient marketing, access marketing, digital, learning & development, etc.)
- Serve as a subject matter expert on the reimbursement and access landscape as well as BMS policies and procedures, providing insights and guidance to internal stakeholders.
- Lead the development of PASS content / materials on access / patient services for use in customer facing content and internal BMS trainings / meetings, etc.
- Manage agency and other vendors in development of promotional materials and tactics.
- Collaborate with Access Reimbursement Managers (ARMs), PASS leadership, and cross-functional teams to address individual case management and program needs.
- Coordinate services between the patient support hub, specialty pharmacies, Centers of Excellence, and key community accounts.
- Partner with the copay team to manage GTN and budget for copay programs for assigned brand(s).
- Conduct industry benchmarking, stakeholder analysis, market research, and patient / provider surveys to inform program strategy and execution.
- Support budget management, including invoice reconciliation and workforce planning, in partnership with the PASS Director.
- Manage multiple projects in a fast-paced, deadline-driven environment, adapting to change and prioritizing effectively.
- Uphold organizational values and contribute to the mission of improving patient access and support.
Expectations
At BMS, it is not just what we do but how we do it. To excel in an Associate Director Patient Access & Support services position, we expect our employees to demonstrate or develop the following knowledge and skills :
Program Excellence : Actively collaborates across MAx to ensure aligned patient access strategy (i.e., identifies and addresses current and anticipated gaps while making changes to tactics, tools and communications as needed)Business and Industry Acumen : Incorporates the voice of the patient and explains patient needs and viewpoints to othersAnalytics : Validates data and seeks additional insights to make reliable, data-driven decisionsCompliance : Stays up to date and compliant with BMS compliance policy guidance, rules of engagement and Business Rules in general, and specific to relevant disease statesOrganizational Navigation : Leads matrix teams and hubs to identify reimbursement issues and ensure consistency with coding, coverage, and payment with payersStrategic Vision & Culture : Leads the implementation of and advises others about the PASS strategic visionProgram Management & Operations : Provide overall leadership and direction for Patient Service programs.Vendor Management and Contract Negotiation : Negotiate contracts, optimize vendor agreements, and evaluate vendor performance.Budget Oversight : Manage Patient Services budget, monitor spending, and develop annual budgets.Data Governance and Compliance : Oversee data governance processes and compliance initiatives.Qualifications
Bachelor's Degree in Business, Health or Life Sciences, Healthcare Administration, or related field required; advanced degree (MBA, MA Public Health, PharmD, etc.) preferred5+ years in the pharmaceutical industry including 2+ years in patient services requiredRelevant experience in claims reimbursement required, including billing and coding; managed care coverage processes and practices; distribution and dispensing of specialty pharmaceuticals; buy and bill; and aspects of patient support and / or hub servicesExperience in managing complex projects, programs, and teams requiredUniquely Interesting Work, Life-changing Careers With a single vision as inspiring as "Transforming patients' lives through science ", every BMS employee plays an integral role in work that goes far beyond ordinary. Each of us is empowered to apply our individual talents and unique perspectives in a supportive culture, promoting global participation.