Account Based Marketing Specialist

A company is looking for an Account Based Marketing Specialist to connect with strategic enterprise hospice accounts.

Key Responsibilities

Collaborate with sales and marketing to identify and prioritize target accounts and build an account tiering system

Plan and execute personalized campaigns across various channels and manage ABM follow-up strategies

Act as a liaison between sales and marketing, providing research and custom assets to support sales efforts

Required Qualifications

2-4 years of experience in B2B marketing, demand generation, or sales enablement roles

Strategic thinker with a strong focus on execution details

Experience in healthcare, SaaS, or long-cycle B2B industries is a plus

Ability to work remotely with reliable internet access

Willingness to travel for company retreats twice a year