Consumer Marketing Specialist

Consumer Marketing Specialist

Location : Fort Wayne, IN

Level : Entry / Mid-Level

Division / Department :

Marketing

Reporting to position :

Consumer Marketing Supervisor

Travel : Approx. 15%

Overview

The Consumer Marketing Specialist partners with store owners (members) to grow retail sales by developing and implementing consumer-focused marketing strategies that increase store traffic, top-line sales, and profitability. This role works closely with members, corporate teams, and vendor partners to create and distribute marketing materials across print, digital, ecommerce, and in-store channels. This position requires the ability to recommend and sell data-driven marketing solutions that meet individual store needs and deliver measurable results.

Responsibilities

Serve as a marketing consultant to members and field staff, identifying opportunities to strengthen consumer marketing strategies.

Recommend, sell, and support marketing solutions customized to store objectives, including retention and acquisition approaches.

Work closely with cross-functional partners (Ecommerce, Print Production, Merchandising, Sales) to strengthen communication and alignment in support of members.

Maintain consistent communication with members of all sales volumes to promote participation in marketing programs.

Increase adoption of marketing initiatives by demonstrating ROI and providing data-backed recommendations.

Manage special projects as assigned by the Consumer Marketing Supervisor.

Prioritize workload effectively and maintain a proactive, member-first approach.

Education and Experience

2+ years experience in consumer sales and / or customer service

Nice-to-Have Qualifications

Bachelor's degree in Sales, Marketing, Business, or related field; or equivalent related experience.

Additional training or certifications in sales, marketing, or customer engagement.

Familiarity with marketing channels such as print, digital, email, social media, websites, loyalty programs, and ecommerce.

Skills and Abilities

Ability to recommend and sell marketing solutions with confidence.

Strong communication skills, both written and verbal.

Organized with the ability to prioritize multiple tasks and meet deadlines.

Comfortable working independently to find solutions that meet member needs.

Strong relationship-building and collaboration skills across teams.

Servant-leadership mindset with a positive, professional attitude.

Basic understanding of retail or small business operations.

Proficiency with Microsoft Office Suite (Excel, PowerPoint, Word) and ability to quickly learn internal marketing platforms.

Benefits

Full insurance benefits package including Medical, Dental, & Vision

Paid time off to foster work / life balance

Profit sharing

Bonus Pay opportunities

Retirement funding opportunities

About Do it Best

At Do it Best, we take pride in being the only U.S.based and member-owned hardware & lumber / building material buying cooperative in the home improvement industry. We have made it our philosophy to serve over 3,800 member-owned locations across the United States and in over 50 countries by offering a full menu of exceptional merchandise and services to increase our members market share and profitability. By reaching over $4 billion in annual sales, Do it Best is the second largest co-op in the industry. Our success stems from our mission to make the best better, and our goal to help our members grow and achieve their dreams.

Culture

Each team member is valued as a real, whole person, with their own intrinsic value and certainly not treated like a number. We do our best to support your career growth through one-on-one training, conferences, tuition assistance, mentoring and more. We also encourage authentic relationships by hosting social events and fostering a culture where you can make lasting friendships. In fact, the three aspects of careers at Do it Best that our team members value most are the culture, the compensation, and the reward.

Our Philosophy

Serving others as we would like to be served

Our Mission

Making the best even better

Our Goal

Helping members grow and achieve their dreams

Please note that relocation assistance is not available for this role. Candidates should be willing and able to work in Fort Wayne, IN without relocation support. We encourage local candidates or those already planning to move to the area to apply.

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