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Digital Marketing Coordinator
Digital Marketing CoordinatorFickling & Company • Macon, GA, US
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Digital Marketing Coordinator

Digital Marketing Coordinator

Fickling & Company • Macon, GA, US
18 days ago
Job type
  • Full-time
Job description

The Digital Marketing Coordinator plays a key role in supporting and executing Fickling & Company's digital marketing efforts across its Commercial Sales, Residential Sales, and Commercial Property Management divisions. This position has a strong focus on social media strategy and execution, while collaborating closely with the in-house web developer and referral coordinator to ensure consistent branding, integrated campaigns, and measurable digital growth across all business lines.

This role is ideal for a creative, organized marketer who understands how to tailor messaging for different audiences while maintaining a cohesive brand presence.

This position is in-office. Some short travel to offices in the immediate area required.

Key Responsibilities

Social Media Strategy & Execution (Primary Focus)

  • Plan, create, schedule, and publish social media content across platforms including Facebook, Instagram, LinkedIn, and others as appropriate
  • Develop and manage monthly social media calendars that support residential listings, commercial listings, property management services, recruiting, and brand awareness
  • Customize messaging and content to align with the distinct goals of each division while maintaining Fickling & Company's brand standards
  • Monitor engagement, comments, and messages; coordinate responses internally as needed
  • Track social media performance and provide insights, reports, and recommendations for improvement
  • Work closely with the in-house web developer to align social media content with website updates, landing pages, listings, blogs, and digital campaigns
  • Collaborate with the referral coordinator to promote relocation, referral, and partnership initiatives through digital channels
  • Support agents, property managers, and leadership teams with digital promotion requests and campaign coordination
  • Ensure messaging is consistent across residential, commercial, and property management marketing efforts

Website, Email & Digital Campaign Support

  • Assist with website content updates, blog publishing, and basic CMS management
  • Support email marketing campaigns for listings, company announcements, referrals, and client communications
  • Coordinate creative assets, copy, and timelines across social, web, and email channels
  • Maintain organized digital asset libraries and ensure brand consistency

Reporting & Optimization

  • Monitor key performance indicators (KPIs) for social media and digital campaigns
  • Prepare regular performance reports and summaries for marketing leadership
  • Use analytics and insights to refine content strategy, improve engagement, and increase reach

Qualifications

  • Bachelor's degree in Marketing, Communications, or related field (or equivalent experience)
  • 2–4 years of experience in social media management or digital marketing coordination
  • Strong understanding of major social media platforms and analytics tools
  • Experience working with multiple business units or service lines preferred
  • Familiarity with CMS platforms, email marketing tools, and basic SEO principles
  • Experience with Canva, Adobe, or similar design tools preferred

Skills & Attributes

  • Strong writing and copyediting skills with attention to brand voice
  • Highly organized and detail-oriented
  • Creative, proactive, and data-driven
  • Comfortable managing multiple priorities and deadlines
  • Collaborative team player with strong communication skills

What We Offer

  • Competitive compensation and benefits - Salary $50K-$60K, PTO, health insurance, 401K
  • Opportunity to work across diverse real estate divisions
  • Collaborative, in-house team environment
  • Growth opportunities within a well-established, respected real estate firm

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Digital Marketing Coordinator • Macon, GA, US

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