Marketing Lead - Americas (f / m / d)

Join to apply for the Marketing Lead - Americas (f / m / d) role at myGwork - LGBTQ+ Business Community

1 day ago Be among the first 25 applicants

Join to apply for the Marketing Lead - Americas (f / m / d) role at myGwork - LGBTQ+ Business Community

This job is with Awin Global, an inclusive employer and a member of myGwork – the largest global platform for the LGBTQ+ business community. Please do not contact the recruiter directly.

Purpose of Position

Our Global Marketing Team is looking for an experienced and inspiring B2B marketer to lead our Americas marketing efforts and drive results across the US and LATAM. This role blends strategic vision with operational execution, perfect for someone who thrives on both shaping direction and actively implementing initiatives. You'll also excel at building strong teams and fostering partnerships.

You’ll lead a talented team of three Marketing Managers based in the US and Brazil – each already excellent performers, and with the right guidance and support, ready to fly. As their manager, you’ll act as a mentor, coach and strategic compass : helping them prioritize, grow in confidence and deliver campaigns that perform.

In parallel, you'll play a key cross-functional role in the region, working closely with the Regional Managing Directors and their senior leadership teams, especially in the US. Success in this role depends on your ability to navigate priorities, build consensus and collaborate with commercial and operational stakeholders to align marketing activity with regional goals.

This role is ideal for a B2B marketer with a background in the affiliate marketing industry, MarTech, SaaS or Fintech.

Please note : As this position sits on a global team, due to time zone, we are only considering applicants Eastern & Central time zones at this time.

Key Tasks

• Provide regional insights to the Head of Growth & International Marketing that inform growth strategy, resource allocation and priority areas for the US and LATAM.
• Act as the primary marketing lead for the Americas region, translating global strategy into locally relevant, actionable plans targeted at advertisers, publishers, agencies and strategic partners.
• Build and deliver a creative US marketing strategy aimed at changing market perceptions and driving advertiser leads across Enterprise, mid-market and SME businesses.
• Collaborate with the US leadership team to ensure marketing priorities align with regional OKRs and commercial targets.
• Build trust and strong working relationships across the business, connecting marketing with sales, operations and client services.
• Lead the planning and execution of multi-channel marketing campaigns to build brand awareness and generate leads, ensuring Awin remains top-of-mind for customers.
• Support the upgrade of ShareASale clients to the Awin platform, ensuring marketing communicates value and facilitates smooth transition.
• Mentor and support a team of three Marketing Managers, providing guidance on priorities, campaign execution and localized delivery.
• Work cross-functionally with channel experts (social, content, SEO, SEA, events, PR, brand, etc.) to shape and optimize campaigns.
• Champion data-informed decision-making by reviewing campaign data across the buyer funnel and optimizing campaigns to achieve objectives.
• Manage regional budget planning, forecasting and cost tracking throughout the year.
• Travel occasionally within the US and LATAM

Skills & Expertise

Our Offer

Compensation Range : $105k - $115k

Established in 2000, Awin is proud of our dynamic, social and inclusive culture.

Like all businesses, we’ve had to adapt and nurture our culture in a virtual environment. Our virtual ‘Life @ Awin’ hub brings our colleagues from across the globe together for various social activities.

Diversity & Inclusion are paramount to us, and we proudly pursue and hire diverse team members. We champion uniqueness and authenticity; this is who we are at our core. Our network of affiliate partnerships are diverse and transparent, as are the employees powering our vision to build the world’s leading open partner ecosystem. We welcome all backgrounds, identities, and experiences. If you need support at any point in the application or interview process, please let us know.

Apply now to begin the next stage of your career at a progressive company that supports both your professional and personal development.

Seniority level

Seniority level

Mid-Senior level

Employment type

Employment type

Full-time

Job function

Job function

Marketing and Sales

Industries

Technology, Information and Internet

Referrals increase your chances of interviewing at myGwork - LGBTQ+ Business Community by 2x

Sign in to set job alerts for “Marketing Lead” roles.

Baltimore, MD $97,459.09-$134,006.27 2 weeks ago

Baltimore, MD $120,000.00-$130,000.00 2 weeks ago

Senior Marketing Manager - Brand & Product

Columbia, MD $80,336.00-$140,851.00 1 day ago

Maryland, United States $130,000.00-$150,000.00 1 week ago

Baltimore, MD $78,000.00-$110,000.00 1 day ago

Hunt Valley, MD $87,910.00-$153,870.00 1 week ago

Maryland, United States $86,000.00-$108,000.00 1 week ago

Maryland, United States $60,000.00-$65,000.00 1 month ago

Sr. Manager, Integrated Marketing and Communications

Director of Sales and Marketing - Hilton Baltimore

Baltimore, MD $150,000.00-$190,000.00 2 weeks ago

Director of Marketing (Colocation Data Center), Americas

Digital Marketing Manager (Full Time, Towson)

Baltimore, MD $100,000.00-$120,000.00 1 day ago

VP / Director, Brand Content and Reputation

Baltimore, MD $160,000.00-$190,000.00 2 weeks ago

Recycling Contracts and Marketing Manager - Non-Merit

We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.

#J-18808-Ljbffr