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Senior Associate, Brand Architecture & Strategy

Senior Associate, Brand Architecture & Strategy

Illinois StaffingSpringfield, IL, US
12 days ago
Job type
  • Full-time
Job description

Senior Associate, Brand Architecture & Strategy

Become a part of our caring community and help us put health first. Are you a brand strategist who thrives on clarity, structure, and storytelling? As the Senior Associate, Brand Architecture & Strategy, you'll support the development and governance of Humana's brand architectureensuring every brand, sub-brand, and product fits cohesively within our portfolio. You'll help shape how we organize, communicate, and evolve our brand ecosystem.

Key Role Functions :

  • Support the development and refinement of Humana's brand architecture, including naming conventions, hierarchy, and brand relationships.
  • Conduct research and audits to assess brand clarity, consistency, and alignment across touchpoints.
  • Collaborate with Brand, Product, and Legal teams to evaluate new brand and naming opportunities.
  • Assist in the development of brand strategy frameworks, guidelines, and governance tools.
  • Monitor brand usage and support adherence to architecture standards across the enterprise.

Use your skills to make an impact :

Required Qualifications :

  • Bachelor's degree in Marketing, Communications, Business, or a related field.
  • 4+ years of experience in brand strategy, brand architecture, or portfolio management within a corporate or agency setting.
  • Strong analytical, communication, and organizational skills.
  • Demonstrated ability to translate consumer insights for the development and implementation of brand frameworks, naming conventions, and brand hierarchy models.
  • Experience managing complex brand systems for portfolio brands in a client or agency setting.
  • Proven success in cross-functional collaboration with teams such as Legal, Product, Analytics and Research.
  • Preferred Qualifications :

  • Experience in healthcare, insurance, or regulated industries.
  • Background in brand identity systems, naming strategy, and trademark considerations.
  • Demonstrated ability to leverage brand health tracking and insights into forward looking brand strategy.
  • Additional Information :

  • At minimum, a download speed of 25 Mbps and an upload speed of 10 Mbps is recommended; wireless, wired cable or DSL connection is suggested.
  • Satellite, cellular and microwave connection can be used only if approved by leadership.
  • Employees who live and work from Home in the state of California, Illinois, Montana, or South Dakota will be provided a bi-weekly payment for their internet expense.
  • Humana will provide Home or Hybrid Home / Office employees with telephone equipment appropriate to meet the business requirements for their position / job.
  • Work from a dedicated space lacking ongoing interruptions to protect member PHI / HIPAA information.
  • Humana offers a variety of benefits to promote the best health and well-being of our employees and their families. We design competitive and flexible packages to give our employees a sense of financial securityboth today and in the future, including :

  • Health benefits effective day 1.
  • Paid time off, holidays, volunteer time and jury duty pay.
  • Recognition pay.
  • 401(k) retirement savings plan with employer match.
  • Tuition assistance.
  • Scholarships for eligible dependents.
  • Parental and caregiver leave.
  • Employee charity matching program.
  • Network Resource Groups (NRGs).
  • Career development opportunities.
  • Our Hiring Process :

  • As part of our hiring process for this opportunity, we may contact you via text message and email to gather more information using a software platform called HireVue. HireVue Text, Scheduling and Video technologies allow you to interact with us at the time and location most convenient for you.
  • If you are selected to move forward from your application prescreen, you may receive correspondence inviting you to participate in a pre-recorded Voice, Text Messaging and / or Video interview. Your recorded interview will be reviewed and you will subsequently be informed if you will be moving forward to next round of interviews.
  • Scheduled Weekly Hours : 40

    Pay Range : $94,900 - $130,500 per year

    This job is eligible for a bonus incentive plan. This incentive opportunity is based upon company and / or individual performance.

    About Us :

    Humana Inc. (NYSE : HUM) is committed to putting health first for our teammates, our customers and our company. Through our Humana insurance services and CenterWell healthcare services, we make it easier for the millions of people we serve to achieve their best health delivering the care and service they need, when they need it. These efforts are leading to a better quality of life for people with Medicare, Medicaid, families, individuals, military service personnel, and communities at large.

    Equal Opportunity Employer :

    It is the policy of Humana not to discriminate against any employee or applicant for employment because of race, color, religion, sex, sexual orientation, gender identity, national origin, age, marital status, genetic information, disability or protected veteran status. It is also the policy of Humana to take affirmative action, in compliance with Section 503 of the Rehabilitation Act and VEVRAA, to employ and to advance in employment individuals with disability or protected veteran status, and to base all employment decisions only on valid job requirements. Humana complies with all applicable federal civil rights laws and does not discriminate on the basis of race, color, national origin, age, disability, sex, sexual orientation, gender identity or religion. We also provide free language interpreter services.

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