Marketing Science Consultant

Marketing Science Consultant

This role will be part of the Marketing Science team, focusing on supporting our global small businesses by better understanding how these businesses can grow using our platforms through data and science. The team is made up of quantitative measurement individuals with a broad set of backgrounds. We're seeking a highly analytical professional who can leverage their expertise in digital advertising effectiveness and research methodologies to drive business insights. You will be responsible for building strategies and proactive initiatives executed globally, in partnership with our various channels. You will be responsible for identifying opportunities to develop and refine different treatments and supporting the go to market strategy for different initiatives focused on driving value for our advertisers. You will be working in a highly analytical team executing key advertising and measurement research projects, intended to deliver strategies and insights that will help small businesses grow.

Required Skills

1. Design proactive programs and treatments (research & analytics initiatives or other go-to-market strategies) that can help the small businesses onboarding to advertising and grow

2. Drive advertiser adoption of marketing best practices and products to ensure successful onboarding to advertising

3. Identify research & analytics initiatives that create clear understanding of how Marketing Science can help small business segments grow

4. Work closely with sales, product, and other cross-functional teams to drive direct impact on small business marketing strategy

5. Communicate results and illustrate suggestions in creative ways to stakeholders and partners

6. Build processes that scale ad-effectiveness research initiatives

7. Advocate for small businesses with other research and product teams to ensure that solutions are designed with businesses of all shapes and sizes in mind

Minimum Qualifications

8. Bachelor's degree in a directly related field, or equivalent practical experience

9. 6+ years experience in a quantitative field, such as consulting, market research, media research

10. Experience working with large datasets and using SQL or similar tools for data extraction and manipulation

11. Experience communicating complex concepts to non-technical audiences

12. Direct experience scoping and executing research projects with clients and or cross-functional stakeholders

13. Experience in applied research with focus areas such as media consumption, consumer behavior or marketing effectiveness

14. Experience with digital advertising measurement methods and technologies

Preferred Qualifications

15. Experience working with structured and unstructured data-sets, statistical software such as R, SPSS, SAS as well as data extraction tools such as Hive and / or SQL

16. Knowledge of dynamics and structure for sales teams

17. Understanding of current media landscape and challenges small business advertisers face

Public Compensation : $130,000 / year to $182,000 / year + bonus + equity + benefits

Industry : Internet

Equal Opportunity : Meta is proud to be an Equal Employment Opportunity and Affirmative Action employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law. Meta participates in the E-Verify program in certain locations, as required by law. Please note that Meta may leverage artificial intelligence and machine learning technologies in connection with applications for employment. Meta is committed to providing reasonable accommodations for candidates with disabilities in our recruiting process. If you need any assistance or accommodations due to a disability, please let us know at accommodations-ext@fb.com.